Analyse the marketing decisions within a travel and tourism organisation in relation to the marketing mix influencing factors.

Topics: Disneyland Paris, Marketing, Walt Disney Pages: 2 (718 words) Published: November 21, 2013
Disneyland Paris marketing decisions should be looked at thoroughly before agreeing that they should start operating a new system as it is a large and successful company their objective is to reach their target market. In order for Disneyland Paris to keep running successfully, it has to look at the main factors that can affect its business. The main factors should be analysed by the developing company to be more aware of how to manage their target market. Disneyland Paris has many target markets which the main one is “Disney family” so they need to think through what kind of products that they have to offer to this type of customers and how they’re going to market it. This type of customers “Disney family” is a really important because it’s such a large target market and so therefore the market team needs to be more aware of how they’re going to take advantage of this large market. Looking at the word “Disney family” it simply means family. Families can only spend more time together when everyone has a time off school, work and other occupation that they may have. Mostly it is during the summer holidays as it’s the longest holiday in the year and the weather is amicable. Disneyland Paris can use this opportunity to introduce seasonal pricing and which the summer season prices will have to be higher than the other seasons of the year. By raising the holiday prices and promoting the resort before the summer holiday, this means that this marketing strategy will be successful as they’re not only going to promote their products but also events and theme parks just before the holiday therefore the main target market will book their holiday in advance. Disneyland Paris pricing scheme also seems to work well. By introducing innovative packages to meet different segments of each market, this means that each guest would be able to design their own holiday which needs to meet their budget for example packages for students need to be at a very reasonable price as their...
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