Analylis Primark

Powerful Essays
PRIMARK

PRIMARK
Pay Less Look Good
MBA 4B
Shahid Ishaq Nafees Akram Shahid Rashid Rana Waheed Zafar SanaUllah Waqas Nayer Sadia Rafaqat Sana Altaf Aun Naqi Zainab Naeem 152 113 154 194 147 179 138 145 166 199

Submitted to Sir Adil Paracha

Contents
Executive Summary .................................................................................................................................... i Introduction.................................................................................................................................................. 1 Swot Analysis .............................................................................................................................................. 6 Porter‟s Five Forces ................................................................................................................................. 14

Driver of Change ...................................................................................................................................... 23 PESTEL analysis ...................................................................................................................................... 29

Key Success Factor ................................................................................................................................. 32 Scenario Planning .................................................................................................................................... 42 Internal Analysis ....................................................................................................................................... 54

TOWS ........................................................................................................................................................ 67 S PACE Matrix .......................................................................................................................................... 71

QSPM



References: ^ About us (retrieved 18 May 2010) ^ Primark oldie’s golden touch, The Times, 22 April 2007. Retrieved 28 January 2008. ^ [1] ^ a b http://www.primark.eu ^ Primark joins Ethical Trading Initiative - Press Release - ETI ^ http://www.wiaronwant.org/campaigns/supermarkets/fashion-victims/inform/16360-fashion-victimsii ^ McDougall, Dan (2009-01-11). "Primark in storm over conditions at UK supplier". The Guardian (London). http://www.guardian.co.uk/business/2009/jan/11/primark-ethical-business-living. Retrieved 2010-05-22. ^ "Ministers pressed on child labour". BBC News. 2008-06-22. http://news.bbc.co.uk/1/hi/business/7467846.stm. Retrieved 2010-05-22. ^ http://www.dowjones.de/site/2009/07/primark-founderceo-has-no-plans-to-leave-executive.html ^ http://www.saarbruecker-zeitung.de/aufmacher/lokalnews/Saarbruecken-Iren-SinnLeffers;art27857,3482748 ^ http://www.styletoday.nl/fashion/nieuws/1743/primark-nijmegen-opent-in-2013-haar-deuren^ a b http://www.mirror.co.uk/news/city-news/2009/11/04/marks-and-spencer-to-start-selling-topbrands-115875-21796883/ ^ a b http://www.ausfoodnews.com.au/2010/10/19/marks-and-spencer-may-cut-sales-of-namebrands.html ^ http://www.thefamilygp.com/M-and-S-trials-plus-fit-schoolwear-for-overweight-children.htm ^ http://health.virginmedia.com/M-and-S-trials-plus-fit-schoolwear-for-overweight-children.htm ^ http://www.lewishamilton.com/news/2009/09/mandslaunch09 ^ http://www.lewishamilton.com/news/2009/09/mandswestfields09 ^ http://www.brandrepublic.com/news/995553/M-S-supports-clothing-range-Lewis-Hamilton-JensonButton/ ^ http://www.marketingmagazine.co.uk/news/rss/995553/M-S-supports-clothing-range-LewisHamilton-Jenson-Button/ 93 ^ http://www.socialshopping.com/Marks-and-Spencer/News/M-S-Living-the-Dream-Photoshoot-Video/ ^ http://www.marksandspencer.com/Lewis-Hamilton-Biography-Living-Dream-E2-84-A2Kids/b/367651031 ^ [3] ^ http://www.bbc.co.uk/news/business-11531677 94

You May Also Find These Documents Helpful

  • Powerful Essays

    pestle

    • 2228 Words
    • 9 Pages

    As Primark is a multi-national company there are many communities around them that will be concerned with the way that Primark operates and if they are being ethical or not because Primark brings jobs to local and regional communities meaning that they are important to improving the community and they are also important to the community as a whole because they contribute to the country’s GDP.…

    • 2228 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Unit 37 P2

    • 1501 Words
    • 4 Pages

    Customers: Although Primark produces in Bangladesh and India, their main customer base is in Europe. Customers point of view is to buy products that are cheap and of good quality. Without the customers, Primark as a company would not survive because in all situations, customers are the main priority and their needs have to come first. Customers are vital stakeholders because they can instantly choose to spend their money on another company that could turn out to be a competitor for example, Primark former customers could start shopping at New Look. As a result of Primark’s unethical behaviour, customers will benefit in a positive way. The reason why customers will benefit from Primark’s unethical behaviour is because products will be cheaper for them to purchase instead of going to other clothing stores like River Island. This is also a benefit to customers because most of Primark’s stores are based and operate in Ireland, U.K and even Europe so customers will find it as a cheaper alternative not knowing that Primark’s workers earn low payment.…

    • 1501 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Schedule of experiments .......................................................................................................... - 3 General Lab Information ........................................................................................................ - 4 Guidelines for Laboratory Reports ........................................................................................ - 6 Treatment of Experimental Data .......................................................................................... - 11 EXPERIMENTS:…

    • 7286 Words
    • 43 Pages
    Powerful Essays
  • Powerful Essays

    Primark were doing very well whilst taking the environment into serious consideration whilst selling their clothes however, a very disturbing accident occurred in one of their supplying factory. This was a disturbing issue which saw 1,100 people get killed when Rana Plaza collapsed in Bangladesh on the 24th of April 2013. This caused a lot of pollution, workers lost their jobs and houses were destroyed, this called a lot of people to protest against Primark because they had ruined the fact that they were called one of the best companies in the world who would consider the environment when selling their clothes. What did they do to improve?…

    • 2267 Words
    • 10 Pages
    Powerful Essays
  • Best Essays

    Strategic Analysis Report

    • 4520 Words
    • 19 Pages

    1 2 3 Preface ............................................................................................................................................. 2 Executive Summary .......................................................................................................................... 3 Two Potential Strategies .................................................................................................................. 4 3.1 Global Strategy ....................................................................................................................................... 4 Integration Strategy ..................................................................................................................... 4-5 Global Standardisation Strategy ..................................................................................................... 5…

    • 4520 Words
    • 19 Pages
    Best Essays
  • Satisfactory Essays

    Executive Summary.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Introduction.…

    • 12512 Words
    • 51 Pages
    Satisfactory Essays
  • Better Essays

    ASOS experienced substantial growth in its first decade. This growth came in the nature of the size, location, operating methods of the company, and they worked a lot on growing responsibility to behave ethically in relationship with supply their partners, customers, colleagues, and shareholders. Moreover, ASOS’s own brand clothing garments are from around the world, in China, India, Turkey, and Eastern Europe. No matter in what country they buy its garments, ASOS wants to ensure the public that they respect workers’ rights, maintains safe working conditions, follow local employment laws, and protects the environment. And, by the way, ASOS believes that safe and fair working conditions produce the best quality goods and long-term commercial success they have.1…

    • 1426 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Swot Analysis Of Topshop

    • 1099 Words
    • 5 Pages

    Moreover, the ecological factors will influence Topshop. Most of the consumers are more willing to choose a brand that has positive image and eco-friendly. Start from 2008, the uk government plans on “green-initiative”project to increase people's environmental awareness. Topshop launches the sustainable clothing action plan. The company uses this…

    • 1099 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    4.1 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .…

    • 11635 Words
    • 47 Pages
    Satisfactory Essays
  • Powerful Essays

    Prepare by: Group 9 Abhishek Sharma (WMP4003) Akshat Jain (WMP4007) Deepak Gupta (WMP4024) Srinivas D. (WMP4055)…

    • 3425 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    primark

    • 327 Words
    • 2 Pages

    Primark is a very large, popular retailer with stores not only in the UK but all over the world. It has a total of 262 stores, most of them in the UK. Its very sucesssful.The prices are very cheap because the clothes are low quality of the products. Primark sell different products like women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swimwear and nightwear. The store I am using as my example of a large retailer is located in the heart of Liverpool. Primark uses both competitive pricing and up to date fashion to attract customers which is a very good mix for a clothing retailer.…

    • 327 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    EXECUTIVE SUMMARY ...................................................................................................................... 2 INTRODUCTION .................................................................................................................................... 2 ANALYSIS ................................................................................................................................................. 2 A. SWOT Analysis ............................................................................................................................... 2 B. Problem Identification ................................................................................................................ 3 C. Alternatives Identification ........................................................................................................ 3 i. Geographic Areas ................................................................................................................... 3…

    • 2149 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Evaluating

    • 7040 Words
    • 29 Pages

    Introduction ..................................................................................................................................... 5 Background and Recent Research ................................................................................................... 7 Objectives ........................................................................................................................................ 8 Study Area and Systems Description ............................................................................................... 8 Methodology and Equations ........................................................................................................... 9 Results and Discussions ................................................................................................................. 12 Fertigation based on Uniformity ................................................................................................... 18 Recommendations......................................................................................................................... 18 Acknowledgements ....................................................................................................................... 23 References ..................................................................................................................................... 24 Appendix A .................................................................................................................................... 25 Appendix B..................................................................................................................................... 30 Appendix…

    • 7040 Words
    • 29 Pages
    Powerful Essays
  • Powerful Essays

    Clif Bar Marketing Plan

    • 7175 Words
    • 29 Pages

    Executive Summary ...................................................................................................................................3 Situation Analysis - Background ...............................................................................................................5 SWOT Analysis ..................................................................................................................................7 Key Problem to be Solved ..................................................................................................................9 Key Strategic Campaign Decisions - Objectives .....................................................................................10 Target Audience................................................................................................................................11 Brand Position...................................................................................................................................12 Campaign Strategy...................................................................................................................................13 Media Strategy - Objectives ....................................................................................................................15 Selection............................................................................................................................................16 Media Planning and Buying ....................................................................................................................17 Message Strategy .....................................................................................................................................19 Objectives, Selling Premise ..............................................................................................................20 Big…

    • 7175 Words
    • 29 Pages
    Powerful Essays
  • Powerful Essays

    Primark Company Report

    • 1500 Words
    • 6 Pages

    Primark have adopted a price leadership strategy, which has helped define the brand and market position within the retail environment. The Primark brand aims to cover every product area their target consumer could want for, in turn eliminating the threat of competitors. Primark source products from several overseas suppliers and then have the goods shipped/air freighted back to be sold in the UK and Europe. When selecting appropriate suppliers, Primark’s main focus is on price and lead times. Primark tend to source garments that can have a long lead-time such as basic repeat lines, from the Far East as the prices are unbeatable and the brand can afford to wait for long shipment.…

    • 1500 Words
    • 6 Pages
    Powerful Essays