Analyis of Fmcg Sector in India

Better Essays
ANALYIS OF FMCG SECTOR IN INDIA
(MOHD FARHAN KHAN)
Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high return.
A major portion of the monthly budget of each household is reserved for FMCG products. The volume of money circulated in the economy against FMCG products is very high, as the number of products the consumer use is very high. Competition in the FMCG sector is very high resulting in high pressure on margins.
FMCG companies maintain intense distribution network. Companies spend a large portion of their budget on maintaining distribution networks. New entrants who wish to bring their products in the national level need to invest huge sums of money on promoting brands. Manufacturing can be outsourced. A recent phenomenon in the sector was entry of multinationals and cheaper imports. Also the market is more pressurized with presence of local players in rural areas and state brands
A subset of FMCGs is Fast Moving Consumer Electronics which include innovative electronic products such as mobile phones, MP3 players, digital cameras, GPS Systems and Laptops. These are replaced more frequently than other electronic products.
White goods in FMCG refer to household electronic items such as Refrigerators, TVs, Music Systems, etc.
In 2005, the Rs. 48,000-crore FMCG segment was one of the fast growing industries in India. According to the AC Nielsen India study, the industry grew 5.3% in value between 2004 and 2005.
SCOPE OF THE SECTOR
The Indian FMCG sector with a market size of US$13.1 billion is the fourth largest sector in the economy. A

You May Also Find These Documents Helpful

  • Good Essays

    FMCG Concept and Definition: The term FMCG (fast moving consumer goods), although popular and frequently used does not have a standard definition and is generally used in India to refer to products of everyday use. Conceptually, however, the term refers to relatively fast moving items that are used directly by the consumer. Thus, a significant gap exists between the general use and the conceptual meaning of the term FMCG. Further, difficulties crop up when attempts to devise a definition…

    • 405 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Fmcg Sector

    • 6825 Words
    • 28 Pages

    Executive summary The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. FMCG market is expected to rise to 33.4 Billion US$ till 2015. This report starts with a brief introduction of FMCG market along with industry Overview. It further state why FMCG sector us analyzed and why India. in this report three FMCG company “ HUL, Nestle India , and ITC” is analyzed there history their shareholding pattern with their product is being…

    • 6825 Words
    • 28 Pages
    Powerful Essays
  • Good Essays

    Fmcg Sector

    • 7853 Words
    • 32 Pages

    Dissertation Report On Buying Behaviour for FMCG SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT (Approved by AICTE, Govt. of India) ACADEMIC SESSION 2011 – 2012 [pic] Submitted By: Krishn Kumar Sharma DM-1119 Batch 2011-2013 UNDER THE GUIDANCE OF DR. SARJUE PANDITA AJAY KUMAR GARG INSTITUTE OF MANAGEMENT 27Km Stone, Delhi-Hapur Bypass Road, P.O. Adhyatmik Nagar, Ghaziabad-201009 Acknowledgement I dedicate this page to all those who have silently or…

    • 7853 Words
    • 32 Pages
    Good Essays
  • Powerful Essays

    Fmcg Sector

    • 4449 Words
    • 18 Pages

    REPORT ON BENCHMARKING OF FMCG INDUSTRIES IN INDIA BY: SHASHANK CHAUHAN TABLE OF CONTENTS CONTENT PAGE NUMBER 1. Acknowledgements ………………………………………………02 2. Declaration……………………………………………………......03 3. Introduction……………………………………………………….05 4. Executive Summary………………………………………………06 5. Industry analysis………………………………………………….07 6. About industry……………………………………………………08 7. Structural analysis of Indian FMCG industry………………….. 08-09 8. Distinguish feature of Indian FMCG business…………………...09 9. Analysis of…

    • 4449 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    Factors affecting impulse buying behavior in FMCG Sector Thesis submitted for the partial fulfillment of Masters of Business Administration By Akanksha Kothari A-04 Bhumika Prajapati A-16 Deepthi Edward A -19 Parth Sarthi A-38 Prashant Dwivedi A-41…

    • 4832 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Indian Fmcg Sector

    • 1061 Words
    • 5 Pages

    The fourth largest sector in the Indian economy is all set for 16% growth during 2008-09, from a base of Rs. 85470 crores, as predicted by FICCI. Going forward, as anticipated by CRISIL, FMCG sector will touch around Rs. 140000 crores by 2015 (33.4B$). This post will through some pointers for growth in FMCG Sector and update with the contemporary category trends. Growth Drivers: FMCG Sector 1. Disposable Income: There is increase in disposable income, observed in both rural and urban consumers…

    • 1061 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Overview of Fmcg Sector

    • 3125 Words
    • 13 Pages

    Overview Of FMCG Sector What are FMCGs? WE regularly talk about things like butter, potato chips, toothpastes, razors, household care products, packaged food and beverages, etc. But do we know under which category these things come? They are called FMCGs. FMCG is an acronym for Fast Moving Consumer Goods, which refer to things that we buy from local supermarkets on daily basis, the things that have high turnover and are relatively cheaper. FMCG Products and Categories - Personal Care,…

    • 3125 Words
    • 13 Pages
    Good Essays
  • Good Essays

    Overview of Fmcg Sector

    • 2128 Words
    • 9 Pages

    An Overview of the FMCG Industry in India chillibreeze writer — Shital Vakhariya Looking for more info Read our more comprehensive report of the same at: India-Reports Read more about Discount Retailing | | | What are Fast Moving Consumer Goods (FMCG)? Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently…

    • 2128 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Fmcg Sector Report

    • 29628 Words
    • 119 Pages

    Chapter 4: Industry Analysis: Indian FMCG Sector 164 Chapter 4: Industry Analysis: Indian FMCG Sector 4.1 Introduction to Economy 4.2 Indian Economy 4.3 Indian FMCG Sector 4.4 Indian FMCG Sector 165 Chapter 4.1: Introduction to Economy 1. Introduction 2. Evolution of Economy 3. World Economies 4. Types of Economies 166 4.1: Introduction to Economy 1. Introduction An economy consists of the economic system of a country or other area, the labor, capital…

    • 29628 Words
    • 119 Pages
    Powerful Essays
  • Powerful Essays

    The Art of War Sun Tzu (Translator: Lionel Giles) Published: -514 Categorie(s): Non-Fiction, Philosophy, History, Military Source: http://www.paxlibrorum.com/ 1 About Sun Tzu: Sun Tzu was a Chinese author of The Art of War, an immensely influential ancient Chinese book on military strategy. He is also one of the earliest realists in international relations theory. The name Sun Tzu ("Master Sun") is an honorific title bestowed upon Sun Wu, the author's name. The character wu, meaning…

    • 13283 Words
    • 54 Pages
    Powerful Essays