Analisys of Lonely Planet

Topics: Guide book, Lonely Planet, 2004 Indian Ocean earthquake Pages: 5 (1324 words) Published: November 25, 2008
General Environment

Short summary, factors and conditions (such as economic, legal , political, and social circumstances) that generally affect everyone in an industry or market in more or less similar manner. general environment is in the Banking, Commerce & Finance, Decision Making, Problem Solving, & Strategy and Entrepreneurship, Management, & Leadership subjects.

Larger summary, the forces within the general environment, including politico legal, economic, technological, socio cultural and international forces, have a broad general impact on the organization. Although these forces do not always have a direct influence on the organization's daily activities, they are important for several reasons. First, forces in the general environment can evolve into significant trends with far-reaching effects. A good example is the increasing interest in protecting natural resources and preserving ecological balance. Bowing to public pressure, McDonald's in 1990 abandoned plastic foam hamburger boxes in favor of paper wrappers that may cause fewer waste-disposal problems. Although the foam boxes had been in use for 15 years, McDonald's managers were concerned that environmentally conscious customers would be alienated if the chain didn't switch.

Second, conditions created by forces in the general environment can produce an overall climate that the organization must consider. For example, travel book seller Lonely Planet did well when inflation allowed it to pass along costs without hurting profits, but when inflation slowed, so did real sales growth. Finally, forces in the general environment sometimes become more direct over time, influencing the task environment.

General environment
- Economic factors
The economic factors for Lonely Planet are not only for making profit, but also for giving the users a nice hollyday. You can see that in how the company was founded, is was just a coincidance when the Wheelers found out that what they were whriting was very good and handy. By the time they knew the coult make their mony with whriting they did not choose for the money but for the fun they had with the whriting.

- Environment
The Wheelers startet in Australia with their honeymoon to Asia and Europe. They did not have a lot of money so they startet to sell what they had written during the tour when they came back, within a week they’d sold 1,500 copies. Lonely Planet was born. Two years later, their second journey led to South-East Asia on a shoestring, which led to books on Nepal, Australia, Africa, and India, which led to…you get the picture.

>Lonely Planet is the world’s leading independent travel publisher >Lonely Planet is still privately owned after more than 30 years in business. >Lonely Planet publishes almost 500 titles in English, covering every corner of the planet, with more than 6.5 million books sold annually. >80 million unique journeys: In August 2006 Lonely Planet printed their 80 millionth book and shipped it off to the warehouse for sale. >Lonely Planet’s website receives over 5 million unique visitors every month from over 170 countries. >Our guidebooks are published in a number of languages, including French, Italian, Spanish, German, Korean, Chinese, and Japanese. >Lonely Planet has sold over 5 million phrasebooks and has the most comprehensive language coverage of any travel publisher. >Across Asia on the Cheap, Lonely Planet’s best-selling first guidebook, sold 1500 copies in its first printrun, followed by two reprints, totalling a lifetime printrun of 8500 copies. These days, Lonely Planet’s bestseller titles sell in the hundreds of thousands.

- Demografic
With over 500 staff in the US, UK and Australian offices,Lonely Planet is home to a wide range of characters,from qualified architects and physicists to amateur snowboarders and actors. Other members of our teaminclude our photographers, authors, and the Lonely Planet Television production team. The latest...
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