The Target Corporation prides itself on their department store roots with a constant obligation to great prices and stylish originality. The main focus of every Target store is the customer, whom the corporation refers to as a "guest", making them feel more personal. Each guest can expect to walk into a clean, organized, and easy to navigate store with "high quality, stylishly designed items plus all the essentials for his or her life".1 The company also has a significant focus on design. The company employs a "design for all" strategy that says great design is for everyone to enjoy, everyday. The product designers know how to create products you will "love to live with and low prices you can't live without".1 The commitment to design has become a key technique of attracting and keeping their shoppers coming back. Founded in 1962 by George Dayton of the Dayton Corporation, the first store was opened in Roseville, Minnesota, and served as the prototype for all Target stores opened since then and changed how consumers thought about discount shopping.1 Each store was designed with the customer in mind; the founders of Target realized that the appeal of clean, organized, and well-designed stores would set them apart from all others in the industry. In every store, related departments are conveniently placed next to each other. In 2000 the company was renamed the Target Corporation and now has over 1300 stores in 47 states, including more than 140 SuperTarget stores, as well as a consumer-friendly website. Many
Cited: 1 Target. 2006. 28 September 2006. http://www.target.com/. 2 "The giving Back Awards: 15 People Who Make America Great; With this issue, we launch our "giving back awards" in recognition of people who, through bravery or generosity, genius or passion, devote themselves to helping others. From hundreds of nominations, these folks were chosen for imaginative approaches to difficult problems. We hope they remind you of someone--maybe yourself.(Cover story)." Newsweek (July 3, 2006): 55. InfoTrac OneFile. Thomson Gale. 3 "Target takes the art of differentiation to new heights.(THE COMPANY)." MMR 22.16 (Oct 3, 2005): 12(1). InfoTrac OneFile. Thomson Gale. 4 Merrefield, David. "TARGET 'S OFF-TARGET AND RISKY WORKER-BENEFIT CHANGES(health benefits for employee increased)." Supermarket News (May 29, 2006): 12. InfoTrac OneFile. Thomson Gale. 5 Robbins, Stephen P., and DeCenzo, David A.. Fundamentals of Management. 5th ed. New Jersey: Prentice Hall, 2005. 6 "Target puts guests at forefront." MMR 22.18 (Nov 14, 2005): 2(1). InfoTrac OneFile. Thomson Gale.