An Open Day in Fitness Centre / Assignment
Electronic Assignment Cover sheet
Student (s) Number as per your student card:
Course Title: Diploma in Event Management & Public Relations
Lecturer Name:
Module/Subject Title: Diploma in Event Management & Public Relations
Assignment Title: Open Day event at First Step Fitness in Kildare town
No of Words:
INTRODUCTION
This assignment is trying to introuduce the reader to an extensive process of developing and planning an event, in our case an Open Day event organized on behalf of First Step Fitness centre in Kildare town. The emphazise of this assignment is put on understanding the reasons for procedures used while planning an activity oriented event as well as to outline the “must” when putting them into practice.
CONCEPT, THEME, OBJECTIVES & EVALUATION
To gain a deeper understanding of First Step Fitness perception among Kildare town public, a survey was conducted (see appendices 1). Upon its results put together with a business enviroment research (PESTLE, SWOT analysis), it was decided with cohesion of First Step Fitness management that the advantages and areas on which the sport centre should concentrate when trying to attract new members, are the variety and quality of its classes. And the best way how to advance public awarness about the First Step Fitness was considered to hold an Open Day and by this to create an opportunity for the general public to be able to come and experience the classes first hand. To make the event even more attractive to visitors, it was viewed necessary to also offer local physiotherapy clinit and massage therapist a platform where the members of public would be able to address their health issues and be adviced on the right type of exercise.
By using a SMART system the Objectives of our event were then defined as:
Attract new members (classes/gym)
Showcase Sport Centre’s facilities
Student (s) Number as per your student card:
Course Title: Diploma in Event Management & Public Relations
Lecturer Name:
Module/Subject Title: Diploma in Event Management & Public Relations
Assignment Title: Open Day event at First Step Fitness in Kildare town
No of Words:
INTRODUCTION
This assignment is trying to introuduce the reader to an extensive process of developing and planning an event, in our case an Open Day event organized on behalf of First Step Fitness centre in Kildare town. The emphazise of this assignment is put on understanding the reasons for procedures used while planning an activity oriented event as well as to outline the “must” when putting them into practice.
CONCEPT, THEME, OBJECTIVES & EVALUATION
To gain a deeper understanding of First Step Fitness perception among Kildare town public, a survey was conducted (see appendices 1). Upon its results put together with a business enviroment research (PESTLE, SWOT analysis), it was decided with cohesion of First Step Fitness management that the advantages and areas on which the sport centre should concentrate when trying to attract new members, are the variety and quality of its classes. And the best way how to advance public awarness about the First Step Fitness was considered to hold an Open Day and by this to create an opportunity for the general public to be able to come and experience the classes first hand. To make the event even more attractive to visitors, it was viewed necessary to also offer local physiotherapy clinit and massage therapist a platform where the members of public would be able to address their health issues and be adviced on the right type of exercise.
By using a SMART system the Objectives of our event were then defined as:
Attract new members (classes/gym)
Showcase Sport Centre’s facilities
References: Allen, J. et al. (2005) Festival and special event management. 3rd edn. Milton: John Wiley & Sons Australia. Conway, D. (2004) The event manager 's bible: the complete guide to planning and organising a voluntary or public event. Oxford: How To Books. Maslow, A.H. (1987) Motivation and personality. 3rd edn. New York: Harper Collins.