An Investigation Into the Language Used in Childrens Advertising
An Investigation into the Language used in Children’s Advertising
Contents
Hypothesis
Introduction
Methodology
Analysis
Conclusion
Evaluation
Bibliography
Appendix
Hypothesis
In my investigation I am going to analyse the language used in children’s television advertising looking specifically at whether the language used is aimed primarily at the children or their parents.
Introduction
I have chosen to look at the language used in children’s advertising because I am interested in how the language of advertising can be used to influence children and their parents and am specifically interested in trying to analyse this for girls. I hope that I can also draw on my own early experiences to help me with some of my conclusions.
When I was 4 years old I wanted the new ‘Baby Born’ doll really badly and kept asking my mum until I got it. When I did get it, I played with it constantly and gradually lost the different accessories that came with her.
I remember clearly that when my little sister played with her Barbie dolls when she was younger that she would use an American accent when making the dolls speak.
I was never sure why she did this but I did find it amusing.
I am aiming to find out whether language in advertising is manipulative, whether it reinforces traditional gender categories and whether I believe it to be a positive force or not.
The use of language in television advertising is influenced by other factors such as whether voices used are that of a man, woman or child. The studies I have read indicate that voiceovers given by men are far more effective for successful marketing than those by women. The 1979 study found that quite often even if the product was seen as female, most girl targeted ad’s used men for the voice-overs and that where women voice-overs were used they were only for girls products which would seem to imply that these products didn’t warrant the recommendation of a man. Studies found that
Contents
Hypothesis
Introduction
Methodology
Analysis
Conclusion
Evaluation
Bibliography
Appendix
Hypothesis
In my investigation I am going to analyse the language used in children’s television advertising looking specifically at whether the language used is aimed primarily at the children or their parents.
Introduction
I have chosen to look at the language used in children’s advertising because I am interested in how the language of advertising can be used to influence children and their parents and am specifically interested in trying to analyse this for girls. I hope that I can also draw on my own early experiences to help me with some of my conclusions.
When I was 4 years old I wanted the new ‘Baby Born’ doll really badly and kept asking my mum until I got it. When I did get it, I played with it constantly and gradually lost the different accessories that came with her.
I remember clearly that when my little sister played with her Barbie dolls when she was younger that she would use an American accent when making the dolls speak.
I was never sure why she did this but I did find it amusing.
I am aiming to find out whether language in advertising is manipulative, whether it reinforces traditional gender categories and whether I believe it to be a positive force or not.
The use of language in television advertising is influenced by other factors such as whether voices used are that of a man, woman or child. The studies I have read indicate that voiceovers given by men are far more effective for successful marketing than those by women. The 1979 study found that quite often even if the product was seen as female, most girl targeted ad’s used men for the voice-overs and that where women voice-overs were used they were only for girls products which would seem to imply that these products didn’t warrant the recommendation of a man. Studies found that