An Investigation Into Pricing Strategies of Wal-Mart in China
44242 Independent Study
An investigation into pricing strategies of Wal-Mart in China
Module Leader: Gunjan Saxena
Student ID: 200912567
Date: 17/05/2009
Executive Summary
The report is an investigation about Wal-Mart’s pricing strategies in China, which consists of three parts.
The part 1 includes five points relevant information. To begin with, it will have an introduction for this investigation to assess the brief of Wal-Mart and its pricing strategies in China. The next is setting up one main aim of investigation Wal-Mart’s pricing strategies in China, followed by identifying three objectives of this study. The next is literature review about pricing strategies. The final is methods using in this investigation, namely secondary data. The part 2 is discussion—carrying out the investigation. This involves addressing three objectives in the part 1. This stage is divided to three sections. Section 1 is identity pricing strategies of Wal-Mart in China, including Everyday low price, Rollback and Special offers, and then finding on the Wal-Mart’s pricing strategies in China. In section 2 it will highlight competition of Wal-Mart and others, such as Carrefour, RT-Mart, Brilliance, China Resources Vanguard and Dashang. Then according to comparison, it will discover Wal-Mart’s currently development situation in China. Section 3 is to recommend how Wal-Mart’s pricing strategies improve in future. The part 3 is conclusion including summary and evaluation to identify main findings and achieves.
Table of contents
Executive Summary 2
1. Introduction 4
2. Main Aim 4
3. Objectives 4
4. Literature Review 5
5. Methodology 7
6. Discussion 7 6.1 Identity Wal-Mart’s pricing strategies 8 6.1.1 Three pricing strategies 8 6.1.2 Finding on Wal-Mart’s pricing strategies in China 11 6.2. Highlight competition of Wal-Mart and others 12 6.2.1 Main competitors 12 6.2.2 Findings 16 6.3 Recommend how
An investigation into pricing strategies of Wal-Mart in China
Module Leader: Gunjan Saxena
Student ID: 200912567
Date: 17/05/2009
Executive Summary
The report is an investigation about Wal-Mart’s pricing strategies in China, which consists of three parts.
The part 1 includes five points relevant information. To begin with, it will have an introduction for this investigation to assess the brief of Wal-Mart and its pricing strategies in China. The next is setting up one main aim of investigation Wal-Mart’s pricing strategies in China, followed by identifying three objectives of this study. The next is literature review about pricing strategies. The final is methods using in this investigation, namely secondary data. The part 2 is discussion—carrying out the investigation. This involves addressing three objectives in the part 1. This stage is divided to three sections. Section 1 is identity pricing strategies of Wal-Mart in China, including Everyday low price, Rollback and Special offers, and then finding on the Wal-Mart’s pricing strategies in China. In section 2 it will highlight competition of Wal-Mart and others, such as Carrefour, RT-Mart, Brilliance, China Resources Vanguard and Dashang. Then according to comparison, it will discover Wal-Mart’s currently development situation in China. Section 3 is to recommend how Wal-Mart’s pricing strategies improve in future. The part 3 is conclusion including summary and evaluation to identify main findings and achieves.
Table of contents
Executive Summary 2
1. Introduction 4
2. Main Aim 4
3. Objectives 4
4. Literature Review 5
5. Methodology 7
6. Discussion 7 6.1 Identity Wal-Mart’s pricing strategies 8 6.1.1 Three pricing strategies 8 6.1.2 Finding on Wal-Mart’s pricing strategies in China 11 6.2. Highlight competition of Wal-Mart and others 12 6.2.1 Main competitors 12 6.2.2 Findings 16 6.3 Recommend how