An Introduction to Modern Marketing Theories
MODERN MARKETING
Export Marketing
Introduction to Export Marketing
In general terms export means sending or shipping the goods from one country to another and marketing means making the goods and services available to the buyers from the manufacturers. So, export marketing means selling goods and services produced by the manufacturer of a country to the buyers of another country. Export marketing is when a company increases its market share by maintaining production in its own country while venturing into the international market. It involves lengthy procedure and formalities. In export marketing, goods are sent abroad as per the procedures framed by the exporting country as well as by the importing country. Export marketing is more complicated to domestic marketing due to international restrictions, global competition, lengthy procedures and formalities and so on. Moreover, when a business crossed the borders of a nation, it becomes infinitely more complex. Along with this, export marketing offers ample opportunities for earning huge profits and valuable foreign exchange. Export marketing has wider economic significance as it offers various advantages to the national economy. It promotes economic, business and industrial development, to earn foreign exchange and ensures optimum utilization of available resources. Every country takes various policy initiatives for promoting exports and for meaningful participation in global marketing. Global business is a reality and every country has to participate in it for mutual benefits. Every country has to open up its markets to other countries and also try to enter in the markets of other countries in the best possible manner. In the absence of such participation in global marketing, the process of economic development of the country comes in danger.
“Export marketing includes the management of marketing activities for products which cross the national boundaries of a country”
- B. S. Rathor
Features of
Export Marketing
Introduction to Export Marketing
In general terms export means sending or shipping the goods from one country to another and marketing means making the goods and services available to the buyers from the manufacturers. So, export marketing means selling goods and services produced by the manufacturer of a country to the buyers of another country. Export marketing is when a company increases its market share by maintaining production in its own country while venturing into the international market. It involves lengthy procedure and formalities. In export marketing, goods are sent abroad as per the procedures framed by the exporting country as well as by the importing country. Export marketing is more complicated to domestic marketing due to international restrictions, global competition, lengthy procedures and formalities and so on. Moreover, when a business crossed the borders of a nation, it becomes infinitely more complex. Along with this, export marketing offers ample opportunities for earning huge profits and valuable foreign exchange. Export marketing has wider economic significance as it offers various advantages to the national economy. It promotes economic, business and industrial development, to earn foreign exchange and ensures optimum utilization of available resources. Every country takes various policy initiatives for promoting exports and for meaningful participation in global marketing. Global business is a reality and every country has to participate in it for mutual benefits. Every country has to open up its markets to other countries and also try to enter in the markets of other countries in the best possible manner. In the absence of such participation in global marketing, the process of economic development of the country comes in danger.
“Export marketing includes the management of marketing activities for products which cross the national boundaries of a country”
- B. S. Rathor
Features of