An Individual Idelogy on Oppa Gangnam Style Music Video

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In Partial Fullfilment of the Requirements for the Degree of
Bachelor of Arts in Mass Communication
Major in Broadcasting

Prof. Myrna Joy Mendoza
Adviser

By:
Lormetzger E. Velayo
Almira Mangona

CHAPTER 1

INTRODUCTION

BACKGROUND OF THE STUDY

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (often called TCP/IP, although not all applications use TCP) to serve billions of users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks, of local to global scope, that are linked by a broad array of electronic, wireless and optical networking technologies.

MUSIC VIDEO

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed
1
insert", "promotional (promo) film", "promotional clip" or "film clip". Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected. Other music videos may be without a set concept, being merely a filmed version of the song's live performance.

JAE-SANG PARK

Park Jae-sang (Korean: 박재상; born December 31, 1977) is a South Korean singer-songwriter, rapper, dancer, and record producer. Better known by his stage name, Psy (Korean: 싸이, IPA: [s͈ai];

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