An Evaluation of Corporate Social Responsibility
Chevron Corporation
An Evaluation of Corporate Social Responsibility
Introduction
Who We Are
Universal Responsibility Solutions (URS) is a network of consultants geared toward analyzing corporate behavior and providing recommendations for improving corporate social responsibility efforts. We work with a plethora of global clientele committed to creating, implementing, improving and maintaining strong a presence of Corporate Social Responsibility (CSR) at their organizations. URS seeks to be the social responsibility stewards for today and tomorrow and the future.
Our Client
From its humble beginnings in 1879 as Pacific Coast Oil Company, Chevron has grown into more than just in 1879 an oil company. Based in San Ramon California, Chevron conducts business in crude oil, natural gas, refining, marketing and distribution in over 180 countries (“CSRHub.com”, 2013). They develop technology and work with multiple industries to provide fuel for power and petroleum based products. Through the history of the company there have been mishaps and successes, but now the focus on CSR has once again been heightened in the industry following the most recent fossil fuel disaster in 2010 by BP. The application of the principles of CSR, Chevron had made it to the top 100 Best Corporate Citizens list in 2012 and was the top energy producer on the list (CR’s 100 Best Corporate Citizens 2012, 2012). While Chevron has made it onto the Best 100 Corporate Citizens list, its ranking has remained somewhere in the middle. Chevron hired URS to develop recommendations and strategies that will significantly improve Chevron’s CRS practices and policies.
CSR Defined
There is no universal definition of CSR. However, we refer to Carroll (1991) who defines CSR as a hierarchy of four responsibility levels: economic, legal, ethical and philanthropic components, as a baseline definition for URS’s approach to CSR. URS’s definition of CSR is the behavior through which a
An Evaluation of Corporate Social Responsibility
Introduction
Who We Are
Universal Responsibility Solutions (URS) is a network of consultants geared toward analyzing corporate behavior and providing recommendations for improving corporate social responsibility efforts. We work with a plethora of global clientele committed to creating, implementing, improving and maintaining strong a presence of Corporate Social Responsibility (CSR) at their organizations. URS seeks to be the social responsibility stewards for today and tomorrow and the future.
Our Client
From its humble beginnings in 1879 as Pacific Coast Oil Company, Chevron has grown into more than just in 1879 an oil company. Based in San Ramon California, Chevron conducts business in crude oil, natural gas, refining, marketing and distribution in over 180 countries (“CSRHub.com”, 2013). They develop technology and work with multiple industries to provide fuel for power and petroleum based products. Through the history of the company there have been mishaps and successes, but now the focus on CSR has once again been heightened in the industry following the most recent fossil fuel disaster in 2010 by BP. The application of the principles of CSR, Chevron had made it to the top 100 Best Corporate Citizens list in 2012 and was the top energy producer on the list (CR’s 100 Best Corporate Citizens 2012, 2012). While Chevron has made it onto the Best 100 Corporate Citizens list, its ranking has remained somewhere in the middle. Chevron hired URS to develop recommendations and strategies that will significantly improve Chevron’s CRS practices and policies.
CSR Defined
There is no universal definition of CSR. However, we refer to Carroll (1991) who defines CSR as a hierarchy of four responsibility levels: economic, legal, ethical and philanthropic components, as a baseline definition for URS’s approach to CSR. URS’s definition of CSR is the behavior through which a
References: 2012 Corporate Responsibility Report: Chevron. (2013). Retrieved from http://www.chevron.com/documents/pdf/corporateresponsibility/Chevron_CR_Re Campbell, J. L. (2007). Why would corporations behave in socially responsible ways? an institutional theory of corporate social responsibility. Academy of Management Carroll, A.B., (1991). The pyramid of social responsibility: Toward the moral management of organizational stakeholders. Business Horizon, 34(4), 39-48. Cherry, M., & Sneirson, J. (2012). Chevron, greenwashing, and the myth of “green oil companies” Chitakornkijsil, P. (2012). Business performing social responsibility activities and corporate social responsibility issues. International Journal of Organizational Innovation, 5(1), 309-323. Franklin, D. (2008, January 19). Just good business: A special report on corporate social responsibility. The Economist, 386(8563), 3-6 Garrigo, S. (2011). Corporate responsibility at chevron. Utah Environmental Law Review, 31(1), 129-133 Micklethwait, J. and Wooldridge, A. (2003). Conclusion: The future of the company. in the company: A short history of a revolutionary idea, (pp. 181-191). New York: The Modern Library.