An Analysis on Customer Care Strategy of Sainsbury
1.0 Company Introduction
Sainsbury’s was founded in London in 1869 as one of the nations’ oldest retailers. It also provides a unique illustration of transformation that has occurred in retailing and in shopping and eating habits since the mid-19th century. It grew to become the largest grocery retailer in 1922, pioneered self-service retailing in the UK, and had its heyday during the 1980s. Now it is the third largest chain of supermarket in the United Kingdom with a share if the UK supermarket sector of 16.3%. The supermarket chain operates three store formats: regular Sainsbury’s store (“Main Mission”), Sainsbury’s Local and Sainsbury’s Central (convenience stores and smaller supermarkets in urban locations—“Mixed Mission”) and Sainsbury’s “Main Plus” (hypermarket) stores.
2.0 An Outlook of Sainsbury’s Customer Care Strategy
Sainsbury aims at building on and stretching the lead in food. By sharing customers’ passion for healthy, safe, fresh and tasty food, Sainsbury’s will continue to innovate and provide leadership in delivering quality products at fair prices. Sainsbury will continue to accelerate the development of non-food and service following the principles of quality and to provide a broader shopping experience for customers. Sainsbury commits to reach more customers through additional channels, and it commits to manage its business with integrity.
3.0 Development of Sainsbury’s Customer Care Strategy
Strategy refers to a plan of action designed to achieve a particular goal.
1. Sainsbury should know who Sainsbury’s customers are
Sainsbury should know that every member of the community is the potential customer. Sainsbury should reach the total community. Every citizens living around the stores can be Sainsbury’s customers, as well as another companies can be the customer group of Sainsbury.
2. Sainsbury should know the needs of customers
Customers need to be understood. Sainsbury comes up with the strategy that it commits to provide
Sainsbury’s was founded in London in 1869 as one of the nations’ oldest retailers. It also provides a unique illustration of transformation that has occurred in retailing and in shopping and eating habits since the mid-19th century. It grew to become the largest grocery retailer in 1922, pioneered self-service retailing in the UK, and had its heyday during the 1980s. Now it is the third largest chain of supermarket in the United Kingdom with a share if the UK supermarket sector of 16.3%. The supermarket chain operates three store formats: regular Sainsbury’s store (“Main Mission”), Sainsbury’s Local and Sainsbury’s Central (convenience stores and smaller supermarkets in urban locations—“Mixed Mission”) and Sainsbury’s “Main Plus” (hypermarket) stores.
2.0 An Outlook of Sainsbury’s Customer Care Strategy
Sainsbury aims at building on and stretching the lead in food. By sharing customers’ passion for healthy, safe, fresh and tasty food, Sainsbury’s will continue to innovate and provide leadership in delivering quality products at fair prices. Sainsbury will continue to accelerate the development of non-food and service following the principles of quality and to provide a broader shopping experience for customers. Sainsbury commits to reach more customers through additional channels, and it commits to manage its business with integrity.
3.0 Development of Sainsbury’s Customer Care Strategy
Strategy refers to a plan of action designed to achieve a particular goal.
1. Sainsbury should know who Sainsbury’s customers are
Sainsbury should know that every member of the community is the potential customer. Sainsbury should reach the total community. Every citizens living around the stores can be Sainsbury’s customers, as well as another companies can be the customer group of Sainsbury.
2. Sainsbury should know the needs of customers
Customers need to be understood. Sainsbury comes up with the strategy that it commits to provide