An analysis of Ocean Park
An analysis of Ocean Park.
Table of Contents
1. Introduction
2. Analysis of Ocean Park’s Environment
2.1 PEST Analysis
2.1.1 Political and legal issues
2.1.2 Economic condition and trends
2.1.3 Cultural and social values and trends
2.1.4 Technology Analysis
2.2 SWOT Analysis
3. Conclusion
4. Reference
5. Appendices
1. Introduction
Hong Kong Ocean Park is considered as a one of world’s largest marine park, located on the south end of Hong Kong Island. The three sections are located on the headlands of Brick Hill, while the other two section is located in the Wong Chuk Hang Valley lowlands and Tai Shue Wan. It is considered as one of the largest ocean in the world, having an area of 870,000 square metres (2013).
This paper will focus on analyze the external environment such as the economic and culture aspect that can affect the relationship of the organization to their customers, key to understanding their impact on the industry. Furthermore, it will focus on the internal environment of the organization such as its core competency, together with its strengths and weaknesses.
There are various forces that influence the Marco Environment. Following is the detailed analysis based on the above dimensions:
2. Analysis of Ocean Park’s Environment
Strategic position:
To understand the business environment that Ocean Park is operating, we will examine it by the PEST Framework, and the SWOT analysis.
2.1 PEST analysis:
2.1.1 Political issues
∙Launch of individual visit scheme (Pos +)
The Individual Visit Scheme was first introduced in four Guangdong cities on 28 July 2003 as a liberalisation measure under the Closer Economic Partnership Arrangement.
There were 4.3 million Mainland visitor arrivals to Hong Kong under this scheme in 2004, mainland China become No.1 source guest of Ocean Park (Table 1.1).
∙ The railway scheme for the South Island Line1 (Pos +)
The South Island Line (East)
Table of Contents
1. Introduction
2. Analysis of Ocean Park’s Environment
2.1 PEST Analysis
2.1.1 Political and legal issues
2.1.2 Economic condition and trends
2.1.3 Cultural and social values and trends
2.1.4 Technology Analysis
2.2 SWOT Analysis
3. Conclusion
4. Reference
5. Appendices
1. Introduction
Hong Kong Ocean Park is considered as a one of world’s largest marine park, located on the south end of Hong Kong Island. The three sections are located on the headlands of Brick Hill, while the other two section is located in the Wong Chuk Hang Valley lowlands and Tai Shue Wan. It is considered as one of the largest ocean in the world, having an area of 870,000 square metres (2013).
This paper will focus on analyze the external environment such as the economic and culture aspect that can affect the relationship of the organization to their customers, key to understanding their impact on the industry. Furthermore, it will focus on the internal environment of the organization such as its core competency, together with its strengths and weaknesses.
There are various forces that influence the Marco Environment. Following is the detailed analysis based on the above dimensions:
2. Analysis of Ocean Park’s Environment
Strategic position:
To understand the business environment that Ocean Park is operating, we will examine it by the PEST Framework, and the SWOT analysis.
2.1 PEST analysis:
2.1.1 Political issues
∙Launch of individual visit scheme (Pos +)
The Individual Visit Scheme was first introduced in four Guangdong cities on 28 July 2003 as a liberalisation measure under the Closer Economic Partnership Arrangement.
There were 4.3 million Mainland visitor arrivals to Hong Kong under this scheme in 2004, mainland China become No.1 source guest of Ocean Park (Table 1.1).
∙ The railway scheme for the South Island Line1 (Pos +)
The South Island Line (East)