An Analysis Of Media Priming And The Effects Of Counter Stereotypes

Satisfactory Essays
Media Priming:
A Journal Article Analysis of Media Priming and the Effects of Counter-Stereotypes
Daniela West
Georgia Southern University

Media Priming:
A Journal Article Analysis of Media Priming and the Effects of Counter-Stereotypes In this article, Holt (2013) looks at the specific media story types and their effect on combatting stereotypes. Specifically this article looks not only the story types but also “media’s role in shaping race perception,” (p.109). The specific stereotype looked at in the article is African Americans as criminals. The author makes three hypothesizes, but they are all centered around the idea that when it comes to crime white people are looked at more favorably than black people are. This problem is worth studying because it has become a common occurrence for African Americans to be the face of criminals and can potentially play a role on other problems that have become more common like the Trayvon Martin case. This is especially important in mass media because the media plays a role in what we see and whom we see along with the message that we see and hear. The theory of priming was used within this article. I believe with what the author was aiming to study priming was an excellent choice of theory to utilize. This is because priming in a way sets up what we think. If we see or hear something, especially repeatedly, we relate things together. As we see a specific race in the media for the same thing repeatedly stereotypes are built more often than not. The author states within his research that he is the first to look at the specific types of media used and their effects. Taking that into consideration Holt (2013) does adequate previous research. Holt examines stereotypes, his theory, and many specific things that are related to what he is looking at to provide support for his research. The method had a clear foundation, but it lacked in one specific area. The research should have more participants, especially black

You May Also Find These Documents Helpful

  • Powerful Essays

    Running head: PRIMING AND OVERCONFIDENCE Misuse of Priming Effects Overconfidence Abstract This experiment was designed to test whether priming participants through testing can lead to overconfidence on further testing when the information changes. 36 Participants were selected from the ------- to participate in this experiment. The participants were given reading comprehension tests that were amended from Pearson-Longman Education testing materials. 18 participants were given Test 1 followed…

    • 1842 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Priming Experiment

    • 1540 Words
    • 7 Pages

    accordingly. This phenomenon can be described with the word priming; priming is defined as an implicit memory effect in which exposure to stimulus influences the near term future thoughts and action, even though they may not seem to be connected (Kennard). It also increases the speed at which the second related item is recognized. Priming has a limited effect as the thoughts dwindles back to the deeper subconscious. Typically,…

    • 1540 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Stereotypes In The Media

    • 1117 Words
    • 5 Pages

    Running Head: STEREOTYPES IN THE MEDIA The Portrayal of Stereotypes in Different Genres of Television Daniel Waters Perth Modern School Abstract The aim of this research is aimed to compare the frequency of stereotypes between different genres of prime time television shows. 36 Year 11 students were enrolled to record the number of stereotypes they saw portrayed in televised media. The results were collated to compare how many stereotypes appeared…

    • 1117 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Stereotypes In Media

    • 1178 Words
    • 5 Pages

    the media, being Caucasian brings respect and authority. People are willing to hear what a Caucasian person’s opinion is. Whether it is in newspapers, magazines, films, radio, and television, Caucasians typically receive the most respect and are represented more. On the other hand, those who are not Caucasian tend to be shunned or silenced in the media. They are pushed to the background. They are barely seen and their voices aren’t heard as much. Non-whites are underrepresented in the media, especially…

    • 1178 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Stereotypes in the Media

    • 2436 Words
    • 10 Pages

    and Ethnicity Professor Herman October 25, 2010 Over the past couple of decades the usage of offensive stereotypes have played a big role in popular films, TV shows, music videos, and comedy routines today. In fact one can only argue that these offensive stereotypes have increased considerably and will only continue to grow. There are many reasons as to why these stereotypes have only increased and have led to the creators of these films making millions and millions of dollars. The main…

    • 2436 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    Media Stereotypes

    • 217 Words
    • 1 Page

    The media is a powerful mean of socialization. The media encourage and facilitates mental constructs in the way people think. In particular, the media is extremely influential in presenting us with images of what men and women are or should be. I will focus on four ways in which the media represents cultural stereotypes of men and women. First, one of the most typical stereotype in the media, is that women are sex object. Notably sexual portrayals of woman pervade in music videos, advertising and…

    • 217 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Stereotypes in the Media

    • 768 Words
    • 4 Pages

    the idea that pictures can be “read” and that meaning can be communicated through a process of reading. Stereotypes are very common in visual literacy as they help readers understand what the image is trying to communicate. Beauty and the Geek is one of the many examples of stereotypes in the media. The clip that I am about to play for you shows what the program is about and how it stereotypes a vast majority of the world’s population. (A YouTube clip from Beauty and the Geek Australia -http://www…

    • 768 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Media And Stereotypes

    • 317 Words
    • 2 Pages

    associations when we encounter a particular body type, live or animated. Our biases continue to flourish today with the help of various media platforms, making them powerful and dangerous tools affecting social behavior. The media’s involvement with shaping these attitudes have placed the Western world in a type of causality loop; media platforms relay stereotypes to the public, and with our acceptance of them as reality, we are essentially allowing those platforms to continue communicating these…

    • 317 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The article shows the effect of stereotypes in entertainment media, with the focus on the misrepresentation of women. As well as showing how individuals opinion and thoughts and their behavior can be affected by stereotyping within entertainment media. The author expresses how media uses sex to sell their products with efficiency and by doing so women are seen as objects. Through media individual absorbed it making it the social ‘norm’. The authors claims the misrepresentation of women with reasoning…

    • 413 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Media Stereotypes

    • 1357 Words
    • 6 Pages

    young age that the media, a source of news, entertain, and a place to find social values. Media dictates what clothing people buy, what hairstyle to have, and what activities to do. The media has integrated itself into every aspect of people’s lives. We idealize fictional characters, actors, and people we will never meet. We integrate parts of their fictional being into our lives. These characters did not gain popularity due to nations loving the books, but due to hype. The media hypes books that promote…

    • 1357 Words
    • 6 Pages
    Powerful Essays