An Analysis of Marks and Spencer

Powerful Essays
An Analysis of Marks and Spencer

INTRODUCTION TO THE FIRM AND ITS INDUSTRY

Marks and Spencer is one of the largest retailers in the United Kingdom, and is also known as a major retailer selling diverse product ranges under their own exclusive brand in more than thirty countries. Customer confidence in the Marks and Spencer brand remains second to none. According to recent research undertaken by the Company, it shows that, in clothing, Mark and Spencer has a clear lead over all its major competitors in the key areas of fit, quality, trust, breadth of range and customer service.

In November of 2000, Marks and Spencer will launch a trial of three new lingerie-only outlets in Paris, Hamburg and Dusseldorf. According to industry statistics, Marks & Spencer remains the clear leader in the UK lingerie market, with over thirty percent of the market share. These pilot stores, distinctly branded 'msl ', are designed to showcase the product range, taking the very best of Marks & Spencer lingerie to the Continent. Moreover, twenty-five percent of the 'msl ' range has been designed exclusively for the continental market (Marks & Spencer PG).

According to David Norgrove, Marks & Spencer Executive Director, the new stores developed by Marks and Spencer "clearly show how we can give customers what they want in the way they want it. Today we have both depth of product and a variety of retail formats, so that we can encompass factory outlet stores and designer clothing under the Marks & Spencer brand. Our new concept stores carry a wide range of products and services tailor-made for its local customers but, at the same time, we are also launching the European pilot of a specialist retail format which builds on our core strength in lingerie. All of these products and formats are being in response to customer research, to meet a proven need" (Marks & Spencer PG).

THE COMPETITIVE STRUCTURE OF THE INDUSTRY

The British retailer Marks & Spence decided to



Cited: Author not Available. "Outlook: M&S investors don their hair shirts." Independent, (1999), 21. Capell, Kerry. "Britain: lighting a fire under Marks & Spencer." Business Week International, (2000): 35. Le Riche, Timothy. "Closure date set of M&S leaves voide at Heritage Mall." Edmonton Sun, (1999): July, 44. Marks and Spencer. "Marks & Spencers Launches Two New Formats." (2000), October: PG. Rankine, Kate. "M&S asks outsiders to review strategy." The Daily Telegraph, (1998), PG.

You May Also Find These Documents Helpful

  • Powerful Essays

    Marks & Spencer Analysis

    • 5375 Words
    • 22 Pages

    FINANCIAL ANALYSIS OF MARKS & SPENCER Introduction Global retailer Marks & Spencer is the United Kingdom's premier clothing, food, and financial services retailer. The company's commitment to value, service and quality began in 1884 when Michael Marks, a Russian born Polish refugee formed a partnership with Tom Spencer, a former cashier from the wholesale company IJ Dewhirst, which later on became Marks & Spencer. During this 120-year journey, Marks & Spencer has continuously evolved and is…

    • 5375 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    Marks and Spencer

    • 7109 Words
    • 22 Pages

    T E S Marks & Spencer Nardine Collier and Gerry Johnson 1. Introduction This case study is about why one of the world’s most famous retails, Marks & Spencer, ran into trouble at the end of the 1990s and how it attempted to manage a programme of change to overcome those problems. It is therefore useful to explore issues concerned with organisational culture, strategic drift, strategic choice and the management of change. The case covers both the history of Marks & Spencer…

    • 7109 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    Marks and Spencer

    • 3691 Words
    • 15 Pages

    EXECUTIVE SUMMARY This report critically analyses the impact of external and internal influences on the business strategies of Marks and Spencer (M&S) between 1996 and 2002, evaluates the factors, and modifies its business strategies. The major finding is that M&S has successful business strategies and marketing plans. However, the company does not maintain these advantages continuously. Indeed, it causes some disadvantages. The purpose of this report is to evaluate how M&S survives…

    • 3691 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Marks Spencer

    • 1942 Words
    • 9 Pages

    evaluate how M&S can survive in this ever changing market Introduction: Marks and Spencer the Britain retailer (often referred to as Marks & Sparks by locals) is a general retailer that sells clothes, gifts, home furnishings, and foods under the brand name St. Michael in the UK, Europe, the Americas and Far East. The company also operates in the financial services segment. Marks & Spencer was started in 1884 by Michael Marks in the Leeds market. The company strived for value and low prices and worked…

    • 1942 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    marks and spencers

    • 3230 Words
    • 13 Pages

    Marks and spencers Introduction Marks and spencers was founded in Leeds, west Yorkshire in 1884, but the current headquarters for the retail industry is located in London. The founders of the worldwide industry were sir Michael marks and Thomas spencer with the current ceo of the industry being Marc bolland and the chairman being Robert swanell. As of 2010 the industry has 1010 stores worldwide with the revenue being £9.934.3 billion as of 2012 and the operating income being £746.5 million as of…

    • 3230 Words
    • 13 Pages
    Powerful Essays
  • Better Essays

    Marks and Spencer

    • 1430 Words
    • 6 Pages

    1100 Words About the company M&S is one of the leading retailers in the UK, tracing its history back to 1884 when Michael Marks opened a stall in Leeds market. Thomas Spencer joined him in 1894 and both created Marks and Spencer. M&S has 703 stores in the UK with over 76,000 employees and over 360 wholly-owned, partly-owned, or franchised stores in 42 territories around the globe, which accounts for 10% of the Groups revenue. M&S sells high quality, exceptional value clothes and food…

    • 1430 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Marks and Spencers

    • 2308 Words
    • 10 Pages

    |SN |CONTENTS | |1 |Analysis of strategy adoption by marks & Spencer | |2 |Introduction | |3 |Sources of competitive advantage…

    • 2308 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    marks and spencers

    • 1355 Words
    • 6 Pages

    Business Environment pest analysis on M&S Introduction In this report I will be doing a PESTEL analysis on the market place for Marks and Spencer’s (M&S). I have chosen to do a PESTEL analysis on the market place of M&S because I believe that this would be the best way to make recommendations to M&S on how they can improve their company and what they can do to make sure that they are keeping up with the times. PESTEL Analysis on M&S Political Environment The environment issues are…

    • 1355 Words
    • 6 Pages
    Satisfactory Essays
  • Powerful Essays

    Mark and Spencer

    • 1998 Words
    • 8 Pages

    essentially the same customer segment. 1.1 Introduction Mark & Spencer is a leading retailer that offers stylish, high quality and great value clothing for a wide range of audience (M&S, 2011). They are also offering other products and service such as homeware, outstanding quality foods and financial services. Mark & Spencer was established in year 1884 and introduced by a Russian-born Polish refugee who name Michael Marks. Mark & Spencer had operated it business from a stall and grown into an international…

    • 1998 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Marks Spencer

    • 9814 Words
    • 38 Pages

    MOVING MOUNTAINS AT MARKS & SPENCER This case was prepared by Martin Christopher and Helen Peck of Cranfield School of Management, Cranfield University Bedford, United Kingdom. ABSTRACT Marks & Spencer had long been the doyenne of British retailing, its name a by-word for quality, service and value for money. Having turned in record profits for 1998 and accelerated its global expansion plans, things suddenly went horribly wrong for the retailer. Out-of-touch management, complacency in marketing…

    • 9814 Words
    • 38 Pages
    Powerful Essays