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An Analysis of Google's Internal Management and Its Possible Application to Other Industries.

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An Analysis of Google's Internal Management and Its Possible Application to Other Industries.
An analysis of Google 's internal management and its possible application to other industries.

Tutor: Forss Geoff
Student: Meng-Shen Chung

Contents
Abstract...........................................................................................................02
List of figures...................................................................................................03
1. Introduction.................................................................................................04
2. Literature Review........................................................................................06
2.1 Work environment……..........................................................................06
2.2 Welfare system......................................................................................06 2.3 Company culture...................................................................................07
3. Methodology……………………………………...........................................08
4. Analysis and results.....................................................................................09
5. Conclusion..................................................................................................15
6. References..................................................................................................16

Abstract
Google is a company which is well known for providing a unique work environment, welfare system and flat structure for employees. It has also been awarded "The best company for work" many times. We are going to do the research on their internal management, and then define their key factors of success; moreover applying Google 's management to different industry.

Keywords: Google, internal management, welfare system, work environment, different industry.

List of figures
˙Figure 1: SWOT


References: About.com. NetApp Company Profile. Retrieved from About.com : Tech Careers: [Online] Available from: http://jobsearchtech.about.com/od/companyprofiles/p/NetApp.htm [accessed: 20/08/2012] Arrington, M. (2009, January 18). Why Google employees Quit. Retrieved from TechCrunch [Online] Available from: http://www.techcrunch.com/2009/01/18/why-google-employees-quit/ [accessed: 21/08/2012] Google, www.google.com Hamel, G. (2006). Management a la Google. Wall Street Journal, pp. A.16-A.16. [Online] Available from: http://search.proquest.com/docview/399054751/138E1B1D8D63E25FEF/1?accountid=15390 [accessed: 24/08/2012] Hardy, Q. (2007). Close to the vest. The search giant 's young millionaires are cashing in and checking out. Forbes.com. [Online] Available from: http://members.forbes.com/global/2007/0702/028.html [accessed: 20/08/2012] Kafka, P. (2009). Google revenue slumps but cost cutting pays off. The Wall Street Journal Digital [Online] Available from: http://mediamemo.allthingsd.com/20090416/googles-revenueslumps-but-cost-cutting-pays-off/ [accessed: 27/08/2012] Kuntze, R. and MATULICH, E. (2010). Google: searching for value. Journal of Case Research in Business and Economics, 2, pp. 1-10. Logan, G. (2008). Hiring policy makes Google(TM) best place to work in the UK. Personnel Today, pp. 3-3. [Online] Available from: http://search.proquest.com/docview/229895817/138E1B49BB670BE9CC9/1?accountid=15390 [accessed: 27/08/2012] Raphael, T. (2003). At Google, the proof is in the people. Workforce, 82(3), pp. 50-51. [Online] Available from: http://search.proquest.com/docview/219763560/138E1B53A5358F7B45F/1?accountid=15390 [accessed: 24/08/2012]
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