An Analysis of Five Guys

Topics: French fries, Hamburger, Fast food Pages: 4 (1281 words) Published: August 10, 2013
Five Guys Burgers and Fries (hereafter, Five Guys) opened in 1986 with a philosophy of always having fresh ingredients, employee satisfaction, and catering to customer needs. These basic tenants became the standing philosophy of the successful franchise. The company quickly stood apart from competitors in the fast food industry. By examining the values of Five Guys, it is evident how the company has been able to rapidly grow in only a few decades. Finally, assessing the culture of Five Guys demonstrates how the strength of their ethical and social practices has contributed to the success of the company. The original philosophy of Five Guys was to offer a fresh product, focus on employee satisfaction, and cater to the customer (Welch, 2010). By offering a high quality fresh product throughout all stores they differentiate themselves. Jerry Murrell, the founder of Five Guys stated: Sell a really good, juicy burger on a fresh bun. Make perfect fries. Don’t cut corners. The meat for the burgers—80 percent lean—is always fresh, never frozen. At Five guys, they soak the fries in in water so when the fries are pre fried, the water boils, forcing steam out of the fry…the fries don’t absorb any oil, and so are never greasy (Boone & Kurtz, 2012, p 78). Some fast food chains strive for fresh products but do not compare to the overall quality that Five Guys provides. For example, Five Guys ensures the buns are fresh every day, even if the store is hundreds of miles from a bakery (Boone & Kurtz, 2012, p. 78). By having fresh ingredients in all facets of the operation, the company is a minority within the fast food industry. While many fast food chains boast of fresh products, they typically have many menu items that are premade or frozen. Due to their philosophy of providing fresh ingredients, customers frequently return to the establishment for the taste and quality. Five Guys has also acknowledged the importance of keeping their employees happy and feeling valued in...
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