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“an Analysis of Content Motivation Theories & Their Implications to Improve Organizational Performance.”

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“an Analysis of Content Motivation Theories & Their Implications to Improve Organizational Performance.”
Abstract

This paper is an analysis of Maslow’s Need Hierarchy Theory, Herzberg’s Motivators- Hygiene theory and Alderfer’s ERG theory. The main similarity among them is they focus on identifying various needs which motivate an individual. It explains motivated performance as individual efforts to meet the needs. These theories provides the way how organization should motivate their employee to achieve optimum performance. It helps in developing dynamic and productive environment which ensure high organizational performance.

The three Content Motivation Theories that discussed in this paper are Maslow’s Need Hierarchy Theory, Herzberg’s two factor theory or Motivators- Hygiene theory and Clayton Alderfer’s ERG theory. The main similarity among them is in their focus on identifying and understanding employee needs. The main difference among them is according the Maslow’s needs must be met in hierarchical order while Alderfer states that needs at any level can be unmet simultaneously and Herzberg said that hygiene factors will not motivate an individual.
Maslow’s Need Hierarchy Theory:
Human behavior is goal-directed. Motivation cause goal-directed behavior. It is through motivation that needs can be handled and tackled deliberately. This can be understood by understanding the hierarchy of needs. The needs of individual are serves as a driving force in human behavior. Need may define as “psychological feature that arouses an organism to action towards a goal giving purpose and directions”. Therefore, a manager must understand the hierarchy of needs Proposed Maslow.
Maslow 's theory is based on two principles which are Deficit Principle and Progression Principle. As per Deficit principle a satisfied need no longer motivates behavior because people act to satisfy deprived needs. According to Progression principle the five needs that Maslow identified exist in a hierarchy, which means that a need at any level only comes into play after



References: Hassan Ali Halepota. (2005), Cost Engineering. Morgantown, Volume 47, Issue 3. Greene, L., & Burke, G (2007), Beyond Self Actualization, Journal of Health and Human Service Administration. Loyd Greene, George Burke,( 2007) Journal of Health and Human Services Administration. Harrisburg, Volume 30, Issue 2 Carpenito-Moyet LJ, (2003), Nursing Forum. Philadelphia, Volume 38, Issue2. Ling-Ling Wu, Ya-Lan Chuang, Pin-Yuen Chen (2008) Journal of the American Society for Information Science and Technology. Hoboken, Volume 59, Issue 11. Kimberly A Gordon Rouse (2004), Performance Improvement. Hoboken, Volume 43, Issue 10. George F Hayhoe, (2004), Technical Communication Washington, Volume 51, Issue 2. Harry Weinberget (2005), Cetera Concord: Jul 2005. Volume 62, Issue 3.

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