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An Analysis of Benefit in Implementing Total Quality Management Into B2C E-Commerce.

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An Analysis of Benefit in Implementing Total Quality Management Into B2C E-Commerce.
An analysis of benefit in
Implementing
Total Quality Management into B2C E-Commerce.

PMAN639-Project Quality Management
University of Maryland University College
.

. ABSTRACT
Total quality management (TQM) comprises three elements; customer focus, variation and continuous improvement. Quality begins with understandings of customer’s requirements upon which the performance goal for the organization is based. Variation in quality is controlled by using statistical methods. Continuous improvement begins with statically defined current process and identifies the future modification to the process that might reduce the defects and increases the predictability of the performance. In this research paper the concept of TQM and ECommerce is explained. It discusses the issues of the quality in E-commerce. Finally it analyses the applicability of TQM in the ECommerce (B2C).

An analysis of benefit in Implementing
Total Quality Management into B2C E-Commerce. The topic for this research paper is to analyze the benefits of implementing total quality management principles in e-business. In order to dig depth in to this topic we need to explore what is quality and define and discuss the concept of total quality management (TQM). Also we need to understand what e-commerce is and briefly explore various domains of e-commerce. Then we need to analyze the issues and benefit of implementing the total quality management in e-business.
Analysis
Majority of leading companies are implementing customer focused quality management principles. Cost reduction, improve quality, efficiency and customer satisfaction are the core benefit of total quality management (TQM). TQM have helped many companies to improve their competitiveness (Yang, 2003). E-commerce helps to find new customers and it enhances the improvement of services for the existing customers. Vast numbers of companies are now reaching out large



References: Chou, D. C. (2001). Integrating TQM into E-Commerce. Information Systems Management, 18(4), 31-39. Deming, W. E. (1975). On some statistical aids toward economic production. Interfaces, 5(4), 1-15. Field, J. M., Heim, G. R., & Sinha, K. K. (2004). Managing Quality in the E-Service System: Development and Application of a Process Model. Production and Operations Management, 13(4), 291-306. Lee, Y., & Kozar, K. A. (2006). Investigating the effect of website quality on e-business success: An analytic hierarchy process (AHP) approach. ScienceDirect, 1383-1401. Parasuraman, A., & Zeithaml, V. A. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49, 41-50. Stefani, A., & Xenos, M. (2011). Weight-modeling of B2C system quality. Computer Standards & Interfaces, 33, 411-421. Yang, C. C. (2003). Improvement actions based on the customers satisfaction survey. TQM & Business Excellence, 14(8), 919-930.

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