Amway India Marketing Mix

Topics: Marketing, Pricing, Price Pages: 4 (826 words) Published: January 15, 2011
Suggest a Marketing Mix for Amway with specific reference to Product P of the 4 Ps. You will have to justify your ansAmwayr with market based facts in which Amway is operating in India.

ANS. –

Amway Working in India as…

Amway promotes individual entrepreneurship through its innovative direct selling approach of world class consumer products. Amway India is the country’s leading direct selling FMCG-company which manufactures and sells world-class consumer products. Its business opportunity and all its products are  covered by 100% Money Back Guarantee. Amway sources all its products from within India, thereby providing stimulus to the local manufacturing industry.

• At present, Amway India offers over 105 products in four categories. They are Personal care category, Home Care category, Nutrition & Amwayllness category and Cosmetics category. • With the exception of Cosmetics range (Artistry*) and some products in Nutrition and Amwayllness category, all Amway India products and bottles are manufactured in India. • The products match Amway’s global quality standards. They carry a tamper-proof seal and a ‘100% Money Back Guarantee'. If not completely satisfied with the product, the consumer can return it for a refund.  Amway products are environment friendly, and are not tested on animals. Amway encourages the return of its used product bottles for re-cycling and to prevent their misuse. VISION

Inspiring people to live better lives. 
To provide the best business opportunity. To deliver exceptional quality products to urban and semi urban homes in the areas of nutrition and Amwayllness, cosmetics, personal care, home care, home tech and insurance. 

Amway has established some simple shared values that unite the entire company, and all of the Business Owners that are associated with Amway. Amway believe that these values guide our actions and help us to achieve...
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