Amul the Taste of India

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Topics: Milk
NUMBER OF WORDS: 5058

ASSIGNMENT NO.2
OF
“MARKETING OF SERVICES”

“GUJARAT COOPERATIVE MILK MARKETING FEDERATION”
UNDER THE BRAND OF AMUL

[pic]

Under the Guidance of
Prof. Sham Sharma Submitted by
(IPM Faculty) Annu Malik P.G.D.M 2ND SEM

Acknowledgement

Every work accomplished is a pleasure – a sense of satisfaction. However a number of people always stimulate, criticize and appreciate a work with there objective ideas and opinions, hence I would like to use this opportunity to thank all, who have directly or indirectly helped me to accomplish this report.

Firstly I would like to thank “Prof. Sham Sharma Sir” with out whose support this report could not be completed. Who solved our general and particular problems and solved our queries that emerged from our day to day research and support to our report at every stage till its completion. And I would also like to say that for doing work on that report I also get knowledge about the AMULINDIA and GCMMF. I would also like thank our college also “Institute of Productivity and Management” for supporting me with possessions, which beyond any doubt have helped me.

Gujarat Cooperative Milk Marketing Federation

GCMMF Introduction It is established in 1973, GCMMF is the India’s largest dairy products marketing organization. It procures milk from 2.7 million farmers who are its members. The federation includes 12,792 village dairy co-operative societies of Gujarat. The products of its member unions are marketed and distributed under the brand name ‘Amul’. GCMMF is the largest exporter of dairy products. It has a significant presence in the Gulf, South Asian Association for Regional Cooperation (SAARC) region, USA, Singapore, Hong Kong, Philippines, Cambodia, Japan, Vietnam, China, Australia and Africa. As on March 31, 2008, GCMMF had an absolute net worth of Rs.1200 Million. It



Bibliography: □ http://www.amul.com/ □ http://www.indiadairy.com/ □ www.google.com/

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