Amul Supply Chain

AMUL SUPPLY CHAIN MODEL
BACK END TO FRONT END
FARMERS
CHILLING PLANTS
MILK PROCESSING UNION & WAREHOUSES
MILK SOLD TO VILLAGE AND LOCAL RESTAURANTS
VILLAGE COOPERATIVE SOCIETIES (WITH CHILLING UNITS)
LOCAL RESTAURANTS/OTHER MILK RELATED BUSINESSES
VILLAGE COOPERATIVE SOCIETIES (WITH OUT CHILLING UNITS)
UPSTREAM

NETWORK SERVICES
VETERINARY
ANIMAL HUSBANDRY
ANIMAL FEED FACTORY
MILK CAN PRODUCERS
AGRICULTURE UNIVERSITY
RURAL MANAGEMENT

CONSUMERS
CONSUMERS
HOME DELIVERY CONTRACTORS
RETAILERS
WHOLESALERS
WAREHOUSES
INTERNAL

DOWNSTREAM

FRONT END TO BACK END

GCMMF VALUE CHAIN (GUJARAT COOPERATIVE MILK MARKETING FEDERATION VALUE CHAIN)

UPSTREAM | INTERNAL | DOWNSTREAM
AMUL FACTS * Total milk procurement by Member Unions in Gujarat (10.30 million kg) per day * Milk is procured twice a day from 2.2 million from Gujarat alone * The payment is made under twelve hours of procurement * 45 depots * Total house hold consumers covered are 150000 * Total milk handling Capacity per day 13.67 million litres per day * Milk Drying Capacity is 647 Mts. Per day * Cattle feed manufacturing Capacity is 3690 Mts. Per day
UPSTREAM CHANNEL
Milk is procured from farmers to the manufacturing units 1. In the first step, the milk is taken to Village Cooperative Societies (VCS) by the farmers on foot or bicycles in small quantities 2. The second step involves the transportation of milk from the cooperatives to the manufacturing units, this is done in special trucks which are equipped with tankers to carry milk
INTERNAL MILK PROCESSING
Milk collection cycle
The success of each and every dairy industry is getting the milk from farmers and making that milk in use as soon as possible before that milk gets spoiled because milk is a perishable product. Base of success of Amul is milk collection cycle
PACKAGING MILK
HOMOGENIZATION