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Amul Final Report

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Amul Final Report
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PROJECT REPORT

“MARKET DEVELOPMENT FOR NEWLY APPOINTED DISTRIBUTORS OF AMUL BEVERAGES IN PUNE”

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Gujarat Cooperative Milk Marketing Federation
(GCMMF)

|Sr. no |Topic |Page no. |
|1 |CERTIFICATE OF COMPLETION |4 |
|2 |FOOD INDUSTRY PROFILE |5 |
|3 |MILK PROCESSING INDUSTRY PROFILE |7 |
|4 |INTRODUCTION AND HISTORY OF AMUL |12 |
|5 |GUJRAT COOPERATIVE MILK MARKETING FEDERATION |15 |
| |GCMMF: AN OVERVIEW | |
|6 |AMULS SECRET OF SUCCESS |16 |
|7 |NEED FOR THIS PROJECT |26 |
|8 |BACKGROUND STUDY |27 |
|9 |SPECIFIC OBJECTIVES OF PROJECTS |29 |
|10 |TOPIC SELECTED FOR STUDY |30
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