Amul Final Project Report
SUMMARY
SUMMARY
This project was undertaken with the objective of Promosational Strategy Of Amul India Ltd. It also looked into the different factor promotional activity to the product in the retail outlets. The study was conducted at Amul India Ltd, Gondia district. The retailer’s preference was studied through using questionnaire.
A sample size of 60 respondents was taken for the study, whose responses were studied and interpreted .The sampling design was used convenience sampling.
This topic provides me the detailed practical knowledge and its applications of marketing strategy.
Finally the whole study of the research work, the company needs the effective advertisement of the product in the local channel and print media for awareness of Amul product.
Introduction
Introduction
Sales Promotion
Sales promotion, a key ingredient in marketing campaigns, consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade. Whereas advertising offers a reason to buy, sales promotion offers an incentive to buy. Sales promotion includes tools for consumer promotion (samples, coupons, cash refund offers, process off, premiums, prizes, patronage rewards, free trials, warranties, tie-in promotions, cross-promotions, point-of-purchase displays, and demonstrations); trade promotion (prices off, advertising and display allowances, and free goods); and sales force promotions (trade shows and conventions, contest for sales and specialty advertising). These tools are used by most organizations, including non-profit organizations. Churches, for example, often sponsor bingo games, theatre parties, testimonial dinners and raffles. A decade ago, the advertising to sales-promotion ratio was about
SUMMARY
This project was undertaken with the objective of Promosational Strategy Of Amul India Ltd. It also looked into the different factor promotional activity to the product in the retail outlets. The study was conducted at Amul India Ltd, Gondia district. The retailer’s preference was studied through using questionnaire.
A sample size of 60 respondents was taken for the study, whose responses were studied and interpreted .The sampling design was used convenience sampling.
This topic provides me the detailed practical knowledge and its applications of marketing strategy.
Finally the whole study of the research work, the company needs the effective advertisement of the product in the local channel and print media for awareness of Amul product.
Introduction
Introduction
Sales Promotion
Sales promotion, a key ingredient in marketing campaigns, consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade. Whereas advertising offers a reason to buy, sales promotion offers an incentive to buy. Sales promotion includes tools for consumer promotion (samples, coupons, cash refund offers, process off, premiums, prizes, patronage rewards, free trials, warranties, tie-in promotions, cross-promotions, point-of-purchase displays, and demonstrations); trade promotion (prices off, advertising and display allowances, and free goods); and sales force promotions (trade shows and conventions, contest for sales and specialty advertising). These tools are used by most organizations, including non-profit organizations. Churches, for example, often sponsor bingo games, theatre parties, testimonial dinners and raffles. A decade ago, the advertising to sales-promotion ratio was about