Amish Tripathi

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Amish is an INDIAN Author. He is known for his novels “THE IMMORTALS OF MEHULA” ,” SECRET OF NAGAS” & “THE OATH OF VAYUPUTRAS”. The three books collectively comprise the Shiva Trilogy. THE IMMORTALS OF MEHULA was a surprise bestseller, breaking into the top seller charts within a week of its launch. The Shiva Trilogy has become the fastest selling book series in the history of Indian publishing, with 1.7 million copies in print and over Rs 40 crores in sales. Forbes, India has ranked him 85 in the 2012 Celebrity 100 list.
Before being an author is journey was very different. Amish tripathi had completed is MBA from IIM-Calcutta. He worked for 14 years in the financial services industry, in companies such as Standard Chartered, DBS Bank and IDBI Federal Life Insurance, before starting his writing career. He never wanted to be a writer which is very hard to believe. The Banker turned author of popular Shiva trilogy recently won a millon dollar for her books. The Immortals of Meluha and The Secret of the Nagas, the first two novels by Tripathi, have been commercial successes. Amish's books have sold a million copies in the span of two years with a gross retail sale of Rs 22 crores. The third installment, titled The Oath of the Vayuputras, was released on 27 February 2013. With The Oath of Vayuputras selling more than 400,000 copies even before its release, the trilogy has become a success. The Shiva Trilogy has become the fastest selling book series in the history of Indian publishing, with 1.7 million copies in print and over Rs 40 crores in sales.
In the Indian market where large sales volumes of books are rare, Tripathi's books have been enormously successful. Tripathi's marketing skills and strategies have been widely credited for the success of his novels. Tripathi himself says: "It’s a fallacy to think that a good book sells itself. I can give you a long list of books that I think should have been bestsellers but nobody’s heard of them. My management

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