American Sociologist George Ritzer: The Mcdonaldization Of Society
McDonaldisation
The term ‘McDonaldisation’ was coined by American sociologist George Ritzer in The McDonaldisation of Society (1993). In The McDonaldisation of Society Ritzer describes the process of McDonaldisation as “the principles of the fast-food restaurant […] coming to dominate more and more sectors of American society as well as the rest of the world”, in other words society taking on the characteristics and principles of a fast-food restaurant – in this case the globally popular McDonald’s Restaurant. Because of its influence on aspects of world-wide societies and cultures, it is clear to see why the term has become synonymous with Americanisation. Ritzer takes theories of commodification and rationalisation, such as Max Weber’s theory that the model of …show more content…
It can also can be used to describe a product that is developed and distributed to a global market, but is also created to suit the needs of the consumer in the local market.
Examples:
(Globalisation) The recent recession in America has effected much of the rest of the world, because of global trading and the influence the American economy has on worldwide economies.
(Glocalisation) The Internet – specifically websites such as Google and Yahoo!, both American companies that provide worldwide search engines, email accounts and news feeds, all of which allow the user to extract both global and local information, as well as contact people locally and globally. Language choices on websites are also indicators of Glocalisation – a person can have entire sites translated so that they become accessible on a global scale, not just local.
Bibliography:
Antonio, R. J., & Bonanno, A., “A New Global Capitalism? From ‘Americanism’ and ‘Fordism’ to `Americanization-Globalization’”, American Studies No. 41, (2000), pp.
The term ‘McDonaldisation’ was coined by American sociologist George Ritzer in The McDonaldisation of Society (1993). In The McDonaldisation of Society Ritzer describes the process of McDonaldisation as “the principles of the fast-food restaurant […] coming to dominate more and more sectors of American society as well as the rest of the world”, in other words society taking on the characteristics and principles of a fast-food restaurant – in this case the globally popular McDonald’s Restaurant. Because of its influence on aspects of world-wide societies and cultures, it is clear to see why the term has become synonymous with Americanisation. Ritzer takes theories of commodification and rationalisation, such as Max Weber’s theory that the model of …show more content…
It can also can be used to describe a product that is developed and distributed to a global market, but is also created to suit the needs of the consumer in the local market.
Examples:
(Globalisation) The recent recession in America has effected much of the rest of the world, because of global trading and the influence the American economy has on worldwide economies.
(Glocalisation) The Internet – specifically websites such as Google and Yahoo!, both American companies that provide worldwide search engines, email accounts and news feeds, all of which allow the user to extract both global and local information, as well as contact people locally and globally. Language choices on websites are also indicators of Glocalisation – a person can have entire sites translated so that they become accessible on a global scale, not just local.
Bibliography:
Antonio, R. J., & Bonanno, A., “A New Global Capitalism? From ‘Americanism’ and ‘Fordism’ to `Americanization-Globalization’”, American Studies No. 41, (2000), pp.