Part 1 – using primary sources to interpret life during the 1920’s
This document contains a collection of images (advertisements, photographs, films and posters) reflecting parts of 1920s American life. Through observing these images, we are able to construct a detailed idea about life in the United States during the ‘Jazz Age’.
La-Mar Reducing Soap Advertisement
By advertising their ‘fat reducing’ soap, La-Mar persuades women that they need their product by offering a ‘magic solution’ to double chins, tummy fat and more. The title instantly attracts the reader as the impossible (to wash away fat) seems possible. The first sentence is short to keep the reader’s attention and the positive (‘quick and amazing’) results persuade the reader that they must buy the soap that ‘acts like magic’. …show more content…
The image shows a scene of a boy selling to a woman with his car parked behind him. The text confirms that he is a young businessman and explains why people need the car; it is ‘a profitable partner and happy companion for the boy who is making his mark in business and at school’.
The purpose of this poster would have been to persuade more people to buy the car, so car ownership is made to seem a great help for rapid mobility and making money as little time is wasted in travelling. The car is aimed at young men interested in business as the large text states. This is also shown by the young man smiling as it shows that his selling is successful so consumers think that their car helps them look respectable and sell more. The text reads ‘it reduces distance’ and ‘by saving time and effort, it makes larger earnings possible’. This appeals to businessmen, as they want to earn as much money as possible with minimum