American Express

Topics: American Express, Marketing, United States, Small business, Business, Credit card / Pages: 7 (1548 words) / Published: Dec 2nd, 2012
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Bottom of Form Business / American Express American ExpressThis essay American Express is available for you on Essays24.com! Search Term Papers, College Essay Examples and Free Essays on Essays24.com - full papers database.Autor: anton 17 March 2011Tags: American, Express Words: 675 | Pages: 3Views: 130Printable Version Essay: American ExpressRead Full Essay Join Now! As one of the leading credit card companies in today’s economic world, American Express has rightfully earned its place as one of the greater companies of our time. By, looking at the bigger picture, American Express Small Business Services wanted to focus on tackling the challenge of finding a way to generate long-term growth. In light of the new developments they saw opportunity and deemed it necessary to create a long-term commitment to the community through economic development. Executives of American Express felt that this would be an amazing opportunity to assist low to moderate income individuals and families in gaining assets, as well as generating continuous capital for company; thus, making this a pleasing situation for everyone involved.In 2001, American Express started the Community Business program. The programs function was to provide a new source of funding for individuals with little to no access to credit and other resources needed to start and grow their small business. The main focal point would be on the small business community, or micro-enterprises. A micro-enterprise would be considered a small business that employs less than five employees and has capital needs of less than $35,000 per year. The program would enable current small business owners interested in helping the micro-enterprise community prosper. Upon complete agreement with all terms and conditions of the Community Business Card, American Express

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