American Eagle Outfitters Advertisement Analysis
American Eagle Outfitters April Fool’s joke did not have people laughing. It ignited hate-tweets, and boycotting of the company.
If you are a young adult, I’m sure your newsfeed was circulated with advertisements that used the tagline “The real you is sexy.” This series of advertisements featured four men of shapes and sizes lounging in their underwear and describing what body positivity means to them. The ads were quirky and it was refreshing to see men comfortable in their bodies who do not look the stereotypical fit and attractive male. The men also addressed the camera and spoke about what body positivity means to them.
April fools!
American Eagle Outiftters claimed that #AerieMAN campaign was a paraody of the very real #AerieReal campaign.
If you are a young adult, I’m sure your newsfeed was circulated with advertisements that used the tagline “The real you is sexy.” This series of advertisements featured four men of shapes and sizes lounging in their underwear and describing what body positivity means to them. The ads were quirky and it was refreshing to see men comfortable in their bodies who do not look the stereotypical fit and attractive male. The men also addressed the camera and spoke about what body positivity means to them.
April fools!
American Eagle Outiftters claimed that #AerieMAN campaign was a paraody of the very real #AerieReal campaign.