Preview

American Eagle Apparel Company Case Study

Satisfactory Essays
Open Document
Open Document
207 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
American Eagle Apparel Company Case Study
I believe that there are differences in how a service would distributed compared to distributing a physical good such as: a textbook that you bought for class online through Amazon, or a pair of new shoes or even clothes that you would purchase through a retailer's website that would be delivered to your house or place of business. In the case of buying shoes they would go through the retail distribution channel where producers distribute consumer products through a retailer such as: Finish Line or even American Eagle Outfitters. Yet, when you return a product that you didn't like to a retail store that you bought it from it would go through the channel of wholesale distribution because they may charge you a restocking fee that can be put back

You May Also Find These Documents Helpful

  • Powerful Essays

    Samantha Elauf is a practicing Muslim who wears a headscarf in accordance with her understanding of the requirements of her religion. She applied for a position at an Abercrombie & Fitch store, which imposes a “look policy” that employees must abide by in regards to their dress while working at the store. Despite being given a rating that would qualify her to be hired, the district manager made the decision to not hire her on the basis that her headscarf would violate the “look policy” at the store. The Equal Employment Opportunity Commission sued Abercrombie & Fitch on behalf of Elauf claiming that they were in violation of Title VII of the Civil…

    • 1122 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    American Apparel has built a fast growing empire on some of the most risqué, porn-influenced ads ever seen in mainstream media. Usage of the porn-influenced ads are in hopes of saving the company from financial troubles. Everyone knows that American Apparel ads are sexy. They usually feature coy, semi-dressed women lounging on a bed or sofa. Although this is a good way to catch the eye of consumers, they also lead to many problems with too much nudity exposure, which becomes may offensive to some of the public. American Apparel’s usage of high sex appeal will generally attract attention from the public, and the more attention towards the brand the more likely the brand will sell.…

    • 781 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The most efficient approach for a company to maintain it’s brand image is through internal branding. A company’s image always begins with their employees. The employees need to fully believe in their company and reflect the brand’s image and personality which will also reflect the consumer’s identity and lifestyle expectations. Employees are important to Urban Outfitter company because they are making positive relation with the…

    • 566 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Lululemon Athletica Inc. is one of the fastest growing retailers and designers of athletic apparel that serves primarily in the United States, Canada, Australia, New Zealand, the UK and Singapore. Lululemon is a Canadian based company whose head office is located in Vancouver, British Columbia. This company once had a goal of opening only one store but has now grown into an international yoga inspired athletic apparel company. Lululemon not only offers its customers a wide range of performance apparel but also a variety of fitness related accessories such as socks, underwear, bags, water bottles and yoga mats. They also own a young girl's active brand under the name Ivivva.…

    • 398 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Lululemon Case Study

    • 948 Words
    • 4 Pages

    Political: childhood obesity, costs on healthcare, tax incentives for extra-curricular programs, healthier lifestyles and thinking, and leverage community programs…

    • 948 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Lululemon Case Study

    • 2249 Words
    • 9 Pages

    CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas of words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.…

    • 2249 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Case Study: Jcpenney

    • 385 Words
    • 2 Pages

    Ron Johnson made some bad decisions that caused him to only last as the CEO of JCPenney for seventeen months (Kinicki & Williams, 2013). His bad decisions consisted of misreading what the shoppers wanted, no testing of ideas prior to execution, distancing himself from the essential consumers, misread the JCPenney brand (Tuttle, 2013).…

    • 385 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Macy's Case Study

    • 546 Words
    • 3 Pages

    The main intention of this program is to generate repeat purchases from customers. In addition, it allows the company to obtain information from clients with the purpose of using that information to send the customers promotions or coupons to generate more repeat purchases. Moreover, the program seeks to develop a need or want over time for its products and services after the consumer benefits from using the initial discounts and offers. So, the company tries to create a purchase behavior from the consumer by increasing purchasing the chances of repeat purchases from customers. As a result, the company expects for consumers to increase their purchasing behaviors toward the company without having to provide any reward, coupons, or promotional…

    • 546 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    I hope you are doing well, I appreciate the time for reviewing my resume and qualifications. After careful analysis, I regret this position It is not in line with my skills and career goals. Although, I consider Lululemon Athletica will have further possibilities. I recently accepted another…

    • 48 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    This case study about J. C. Penney Co. is about how a company is endeavoring to increment profitability by attracting the best assets in business and customers. Lowering prices, marking down prices, and offering standardized products rather than unique and “designer” (Case Study, pg. 2) product are what this company's strategy is all about.…

    • 54 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Forever 21 Case Study

    • 599 Words
    • 3 Pages

    From Tuesday, Sept. 13 to Sunday, Sept. 18, the clothing store Forever 21 located at 343 Newbury St. had three successful shoplifting incidents, making it the store with the most larcenies in Fenway-Kenmore’s crime log, according to the Boston Police Department District D-4 public journal. One of the cases involved an assault, and all of the suspects were unknown.…

    • 599 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Lululemon Case Study

    • 1290 Words
    • 6 Pages

    MLA citation format (http://wiki.ubc.ca/images/f/f9/Mlastyle.pdf) is to be used for footnotes or endnotes references (you can either footnote your references throughout your assignment or create an endnotes page at the end of your assignment) and for your bibliography. Students are reminded that all sources of information referenced in your assignment must be cited, including quotes from the textbook. Plagiarism is a serious academic misconduct that can result in failure of the assignment, the course and/or removal from the program.…

    • 1290 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    American Eagle Outfitters’ main categories like denims, knit-tops, shorts and colors have been successful. The success was provided by an increase in the variety of products, alteration and addition of designs such as new heritage fits, new washes, colors, prints and designs. The retailer has well-defined apparel true to the current trends.…

    • 1150 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Dear American Eagle Outfitters your clothes have great quality but are a little overpriced. I treasure how you distribute different types of clothes and how they are designed. I love how they come in different colors from dark to light and you get to have a variety of a choice. Despite them being overpriced they are probably my favorite brand by far.…

    • 112 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    through a variety of channels, including mobile, in a timeous and relevant fashion,” says Jon…

    • 844 Words
    • 4 Pages
    Good Essays