American Chinese Culture Essay

Institute of American-Sino Culture

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Table of Contents

Executive Summary 4
Business Description and Vision 5
Definition of the Market 6
Description of the Products and Services 7
Organization and Management 8
Marketing and Sales Strategy 9
Financial Management 10
Appendices 11 Executive Summary

Business Description and Vision

Institute of American-Sino Culture (IASC) was formed to offer a simple and convenient solution for American individuals to study directly through East China Normal University in Shanghai, China. IASC provides an online distance learning program for Chinese and American people to learn about Chinese business,
"In fact, the 2011 eLearners Index found that demand is highest for Bachelor's and Master's degrees, such as online MBA and nursing programs. Adults are getting the message loud and clear that if they want to recession-proof their career, they need a degree."

According to research published last year by the Sloan Consortium, a nonprofit group that tracks the growth of online education, and based on the most recent data available, the online learning sector is growing at a rate significantly higher than the overall higher education student population - 21 percent compared to less than two percent. This is due in large part to more adults seeking higher education online. A 2010 Noel-Levitz study found that 81 percent of online learners are over the age of 25.

"For busy adults who are balancing multiple responsibilities, online classes are attractive because students are able to fit their coursework around their schedule," continued Aslanian. "The success of our economy depends on more Americans graduating from college, so it is encouraging to see more adults returning to get their degree."

For more information about online degree programs, visit