American Baby Boomers
Rajashree Gopinath 25/02/2013
Principles of marketing
Prof John O’Malley
THE AMERICAN BABY BOOMER
More babies were born in 1946 than ever before in the United States of America. Statistics indicate that 3.4 million people were born, which is 20 percent more than in 1945. This was the beginning of the so-called “baby boom.” In 1947, another 3.8 million babies were born and more than 4 million were born every year from 1954 until 1964. By then, there were 76.4 million “baby boomers” in the United States. They made up almost 40 percent of the nation’s population. So by definition baby boomers are the large number of people born worldwide between 1946 and 1964.
History
The Great depression and the World War II had just ended. This was the time when two of the most dreadful events of the world took its break. People who had postponed marriage during the Great depression and World War II had begun to consider starting a family. According to statistics between 1940- 1945, only 8% of women opted out of having babies. They started doing so because they began to think that the future holds comfort and prosperity. In a way they were rite. The then “American dream” was met by the passing of the GI bill on June 1944. Due to this, loans for homes and farms were made available to GIs at low interest rates, and low or no down payment was provided, which meant that it was cheaper to buy houses in suburban areas than to rent an apartment in the city. Hence people began to buy lands in the outskirts of cities and due to that the suburban population grew. By 1960, suburban baby boomers and their parents comprised one-third of the population of the United States. In addition, the GI Bill made higher education a reachable goal with low-interest loans. This was the time when women started attending college. With the backing of the GI bill people got married and started families, went back to school and bought their first homes. The dramatic increase in
Principles of marketing
Prof John O’Malley
THE AMERICAN BABY BOOMER
More babies were born in 1946 than ever before in the United States of America. Statistics indicate that 3.4 million people were born, which is 20 percent more than in 1945. This was the beginning of the so-called “baby boom.” In 1947, another 3.8 million babies were born and more than 4 million were born every year from 1954 until 1964. By then, there were 76.4 million “baby boomers” in the United States. They made up almost 40 percent of the nation’s population. So by definition baby boomers are the large number of people born worldwide between 1946 and 1964.
History
The Great depression and the World War II had just ended. This was the time when two of the most dreadful events of the world took its break. People who had postponed marriage during the Great depression and World War II had begun to consider starting a family. According to statistics between 1940- 1945, only 8% of women opted out of having babies. They started doing so because they began to think that the future holds comfort and prosperity. In a way they were rite. The then “American dream” was met by the passing of the GI bill on June 1944. Due to this, loans for homes and farms were made available to GIs at low interest rates, and low or no down payment was provided, which meant that it was cheaper to buy houses in suburban areas than to rent an apartment in the city. Hence people began to buy lands in the outskirts of cities and due to that the suburban population grew. By 1960, suburban baby boomers and their parents comprised one-third of the population of the United States. In addition, the GI Bill made higher education a reachable goal with low-interest loans. This was the time when women started attending college. With the backing of the GI bill people got married and started families, went back to school and bought their first homes. The dramatic increase in