American Apparel Effects On Women
American Apparel is an American clothing manufacturer and retailer based in Los Angeles, California. Created in 1989, the company is known well for its controversial and provocative advertising campaigns. The sexually influenced advertisements are often criticized, but also praised for their lack of airbrushing the models. In fact, the company is known for accentuating the “flaws” on their models. Their advertisements usually depict a model with noticeable blemishes or asymmetrical features and then below the photo there is a brief description about the model shown. A more recent advertisement by American Apparel that caused a social media outburst when it launched features a topless ex-Muslim woman born in Dhaka, Bangladesh. In the photograph
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Although, if the advertisement for some reason featured violence, then there wouldn’t be as much attention towards it. In spite of the fact that the United States is a melting pot of many different cultures, sex is still a taboo in this country. It could be because since the beginning of time on this country we were told at a young age to not speak of anything related to sex and females were often the ones being sexualized. Why is it okay for a man to show his chest, but if a woman does the same then she is shunned and called horrible names? All this does is tell young girls to be ashamed of their bodies and it allows young boys to think that a female who is showing off her body is automatically promiscuous (which, don’t forget, is shunned as well!) This could also be the reason that many rape crimes go unreported in the United States. Additionally, it could also be the reason that rapes occur in the first place. People aren’t that exposed to sex in the public that when they finally are they don’t know how to react. The explicit messages in this specific American Apparel advertisement is that sex appeal and nudity almost always work which is pathetic and troubling because it shouldn’t always work. We should be accustomed to viewing the human body nude because it is natural! This also discourages other marketers from trying out different advertising tactics because they know that sex appeal will always work. The implicit messages are quite troubling in the sense that sweatshops and unfair labor is immensely unsettling, but still exist. We don’t hear about them in the United States, so we judge other countries for having these poor working environments yet we are the ones who endorse them. As long as they’re not on our land and not happening to
Although, if the advertisement for some reason featured violence, then there wouldn’t be as much attention towards it. In spite of the fact that the United States is a melting pot of many different cultures, sex is still a taboo in this country. It could be because since the beginning of time on this country we were told at a young age to not speak of anything related to sex and females were often the ones being sexualized. Why is it okay for a man to show his chest, but if a woman does the same then she is shunned and called horrible names? All this does is tell young girls to be ashamed of their bodies and it allows young boys to think that a female who is showing off her body is automatically promiscuous (which, don’t forget, is shunned as well!) This could also be the reason that many rape crimes go unreported in the United States. Additionally, it could also be the reason that rapes occur in the first place. People aren’t that exposed to sex in the public that when they finally are they don’t know how to react. The explicit messages in this specific American Apparel advertisement is that sex appeal and nudity almost always work which is pathetic and troubling because it shouldn’t always work. We should be accustomed to viewing the human body nude because it is natural! This also discourages other marketers from trying out different advertising tactics because they know that sex appeal will always work. The implicit messages are quite troubling in the sense that sweatshops and unfair labor is immensely unsettling, but still exist. We don’t hear about them in the United States, so we judge other countries for having these poor working environments yet we are the ones who endorse them. As long as they’re not on our land and not happening to