AMD Case Final

Powerful Essays
Topics: Marketing, X86
AMD CASE
By: Maria Flores & Sandra Okuma

B2B Marketing Case: AMD
Recommendation
AMD’s chief marketing officer Nigel Dessau’s biggest concern was the launch of their Fusion processors and how timing would affect the VISION brand. They were already two years behind on the launch for Llano, which was supposed to be introduced in early 2011. Therefore, the company was considering using the “Brazos First” strategy; however, we recommend the launching of Llano before introducing Brazos due to the importance of timing, reputation of the new Fusion processors, and a history of competition with Intel. The second part of this recommendation is to improve relationships with OEMs and retailers. Finally, AMD needs to switch the consumer’s fixation from specifications such as GHz and Gb, to visual experience.
Although Llano is already delayed, it will be ready by mid-2011. The next selling cycle, right after mid-2011, is the Back - to - School season. This means that waiting until mid-2011 is not necessarily a bad thing. Intel already rushed out a CPU+GPU processor called Sandybridge in order to be the first to market, and in doing so produced a mediocre product. According to analysts, “Intel GPU technology is a generation behind its CPU technology and cannot offer a cutting-edge graphics experience.” Unlike Intel, AMD’s strength is in dedicated GPUs, due to the acquisition of ATI. Therefore, AMD can release a more complete CPU+GPU processor, aka APU, in time for the Back-to-School season. Usually incentives are negotiated prior to each selling cycle: Back-to-School, Holiday season, and Spring. AMD can offer incentives to retail stores such as Best Buy, H.H. Gregg, and Office Depot prior to the Back-to-School season.
The incentives would benefit the retailers because they would be paid an extra 5-10 dollars per PC sold, that contains one of AMD’s chips. AMD would also benefit from giving retail incentives by getting

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Amd Case

    • 621 Words
    • 3 Pages

    AMD copy inexactly AMD’s presence in Dresden has been a great success for the company as well as the free state of Saxony, Germany and the European Union. AMD’s Dresden fab is now the only production site for microprocessors. AMD’s investment in the region has created more than 7000 direct and indirect jobs in Saxony and the surrounding regions. In order to turn the Albany region into a new high tech valley, New York has invested heavily in it. With the generous subsidies offered from the state…

    • 621 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Amd Corp. Case

    • 1360 Words
    • 6 Pages

    AMD corporation AMD Corporation “The Future is Fusion” The AMD Corporation is a fine model of business success. AMD is an industry leader in the production of computer processers and related technologies. It is the second largest supplier of micro-processors rivaling Intel. The quality of AMD products is generally superior to that of Intel and thus has made it a viable competitor in the chip technologies market. Within any company it is important to map out a solid company…

    • 1360 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    What is AMD

    • 991 Words
    • 4 Pages

    to also running the apps on the GPU (BOINC, 2013). They first started with NVIDIA’s CUDA routines and added ATI’s CAL routines to enable projects applications to perform scientific calculations on their various GPUs. With the acquisition of ATI by AMD, AMD has since dropped support for the CAL routines and has gone with supporting OpenCL for running general applications of the graphics coprocessor. The following list are some of the projects that use the GPU: 1. http://einstein.phys.uwm.edu/ 2. http://boinc…

    • 991 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Intel vs Amd

    • 3223 Words
    • 13 Pages

    A Research on the Legacy of Intel and AMD Microprocessors From the introduction of the counting frame, or more popularly known as the abacus1, it was realized that the creation of a tool that is able assist in mathematical calculations will greatly increase productivity and efficiency needs of man2. The use of abaci continued for numerous centuries up to the years when early calculators made use of hole-placements in a dial to signify a count—similar to that of a rotary dial telephone3. As…

    • 3223 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    Case Study: Amd vs. Intel

    • 1549 Words
    • 7 Pages

    CASE STUDY 1 AMD vs. INTEL Group 4 Fariba Ma’soomeh Hadi Ahmad Salman 21. Mar. 2010 DBA / MMU AMD vs. INTEL Competitive Challenges The competitive challenges between the top two-chip maker Intel and AMD took a new dimension due to different strategic initiatives taken by both the companies. It is obviously clear that in a condition like competition between these two giants the strategies taken by each can emphasize on the other side of market as it influence the success of the…

    • 1549 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Amd Mini Case Study

    • 416 Words
    • 2 Pages

    ACC1AMD Accounting for Management Decisions Semester 1, 2013 Mini Case Study 1 Mercer Manufacturing Company Rui Guo 17482279 Tutorial: Tuesday 12:00PM Tutor: Luisa 24 March 2013 1 Table of Contents Recommendation Executive Summary Introduction Analysis Recommendation and conclusion Reference Page 3 Page 3 Page 3 Page 3 Page 4 Page 5 2 Recommendation Mercer Manufacturing Company decided to purchasing power from other company, and it could provide a $300,000 saving per year. Executive…

    • 416 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Intel vs Amd

    • 4767 Words
    • 20 Pages

    com/us/aboutamd/corporate-information/Pages/timeline.aspx http://info300.net/BriefsExample/Brief1.html http://www.intel.com/about/companyinfo/museum/exhibits/4004/facts.htm http://answers.yahoo.com/question/index?qid=20091109124322AAKXFeb http://www.infoworld.com/d/developer-world/amds-latest-firestream-processor-hits-1-teraflop-421…

    • 4767 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Introduction: (www.amd.com) AMD Inc. is an US based company founded in the year 1969. It is a global semiconductor company with facilities around the world. AMD designs and integrate technology that powers millions of intelligent devices such as personal computers, game consoles and cloud servers…

    • 1494 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Intel vs Amd

    • 320 Words
    • 2 Pages

    UNFINISHED Intel vs. AMD Cody Smith English 11 Now day’s people are using computers on a daily basis either for work, personal use, gaming, science, video editing or even big research projects. Computers were formed because people thought it would be easier to accomplish a task quicker. But for this to be possible there was one part on a computer that acted like a brain and made all tasks possible called a “PROCESSOR”. The Processor is also known as the “Central Processing Unit” or the “CPU”…

    • 320 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Amd vs. Intel

    • 836 Words
    • 4 Pages

    AMD vs. Pentium A couple of years ago when Advanced Micro Devices (AMD) introduced it’s K5 microprocessor, the phrase “too little, too late” was plastered across their name countless times. At that time, if anyone were to name an underdog to the Intel dominated microprocessor market, Cyrix with their dirt-cheap 5x86 processor would have been the favorite. Intel had been the only processor that could handle day-to-day functions at reasonable speeds. Such simple tasks as…

    • 836 Words
    • 4 Pages
    Good Essays