Amazon Success Story
INTRODUCTION
E- commerce in the past decade has emerged as a growing platform for selling and buying of products and services on the Internet. During times of financial crunch throughout the world recently there was an immense effect on the growth and success of the electronic alternatives like Amazon (Solomon et al, 4th ed, Consumer Behavior: A European Perspective pp.73-74). Therefore, in this report I consider the leader in e-retailing Amazon.com, Inc. (Amazon.com). So if for example Amazon’s 66 million customers lived in the same country, then it would have been the 19th largest country in the world in terms of population, with more citizens than every European country except Germany (http://www.wikinvest.com/stock/Amazon.com_(AMZN)). The company started its expansion in the 90s to offer the "Earth's Biggest Selection" of books, apparel, electronics products and home improvement products through its online website, www.amazon.com to consumers, sellers as well as developers (http://www.referenceforbusiness.com/history2/35/Amazon-com-Inc.html).
Amazon also operates through various international websites. The company’s main operation is in North America. Its current headquarters are in Seattle, Washington and employs approximately 24 000 people (Datamonitor). Amazon.com was one of the pioneers in manufacturing and selling of device specialized at reading e-books and documents also known as the Kindle e-reader. The company also provides developers with access to technology infrastructure that can be helpful for the establishment of business. This is done through the Amazon Web Services. In addition, the Company has co-branded credit card agreements and utilizes variety of promotional strategies such as e-advertising, that consistently brings revenue back. The North America and International organization of operations are the main structure for the online retailer . According to Thomson Reuters in February 2010, Amazon acquired Touchco, a touch screen
E- commerce in the past decade has emerged as a growing platform for selling and buying of products and services on the Internet. During times of financial crunch throughout the world recently there was an immense effect on the growth and success of the electronic alternatives like Amazon (Solomon et al, 4th ed, Consumer Behavior: A European Perspective pp.73-74). Therefore, in this report I consider the leader in e-retailing Amazon.com, Inc. (Amazon.com). So if for example Amazon’s 66 million customers lived in the same country, then it would have been the 19th largest country in the world in terms of population, with more citizens than every European country except Germany (http://www.wikinvest.com/stock/Amazon.com_(AMZN)). The company started its expansion in the 90s to offer the "Earth's Biggest Selection" of books, apparel, electronics products and home improvement products through its online website, www.amazon.com to consumers, sellers as well as developers (http://www.referenceforbusiness.com/history2/35/Amazon-com-Inc.html).
Amazon also operates through various international websites. The company’s main operation is in North America. Its current headquarters are in Seattle, Washington and employs approximately 24 000 people (Datamonitor). Amazon.com was one of the pioneers in manufacturing and selling of device specialized at reading e-books and documents also known as the Kindle e-reader. The company also provides developers with access to technology infrastructure that can be helpful for the establishment of business. This is done through the Amazon Web Services. In addition, the Company has co-branded credit card agreements and utilizes variety of promotional strategies such as e-advertising, that consistently brings revenue back. The North America and International organization of operations are the main structure for the online retailer . According to Thomson Reuters in February 2010, Amazon acquired Touchco, a touch screen