Strategic Management of Information Systems and Technology
CASE ANALYSIS INSTRUCTIONS – AMAZON.COM: BRINK OF BANKRUPTCY (Points: 100)
Due: Sunday, September 17, 2014 before 6:00 p.m.
Write a 1-page, single-space, 10-point font case analysis on the Amazon Case making sure to address the following questions:
1. On a scale of “1” (Very Poor) to “5” (Excellent), how would you rate Jeff Bezos as an entrepreneur? How would you rate him as an IT manager?
2. Trace the evolution of the Amazon.com business from the company’s launch in 1995 to the dot-com collapse in 2000. How did the company’s strategy change over time? How did capabilities evolve? What value did the company deliver to all stakeholders?
3. Do you agree with the decision to pursue the Toys “R” Us deal? Why did the company do the deal? Should Amazon.com do more deals like this? What impact does the Toys “R” Us deal have on Amazon.com’s business model in early 2000?
4. As a member of the Amazon.com board of directors in early 2001, what challenges did the company face and what actions would you take?
Amazon.com is a global leader in online-retail. The company was founded by Jeff Bezos in Seattle in 1995, during the period of tech boom era of the 1990’s. Since founding as an online bookseller, Amazon.com drastically grown to expand its product offerings, fulfillment, and customer service. This growth required huge investments in technology and processes to support the complex business. Today, Amazon .com sells, or auctions, books, music, videos, toys, videogames, consumer electronics, software, and home products. On a scale of “1” (Very Poor) to “5” (Excellent), I would rate Jeff Bezos 5 out of 5 as an entrepreneur. "Our vision is to be the world's most consumer-centric company, where customers can come to find anything they want to buy online."-Jeff Bezos. In 1994, Bezos was already a successful investment banker with estimated six figure salary....
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