Amazon Kindle
1. Introduction
The e-book reader market is a young market experiencing tremendous growth. It is a direct compliment to the fastest growing segment of the published book market, the e-book segment. Major technology companies like Sony are trying to become dominant players in this industry. Sony launched the first e-book reader in the US in 2005, and several other companies followed suit in the two years that followed prior to the Kindle launch. The promise of an e-book reader is to allow users to read books via a hand held device that has font as clear as a book, and is the same weight as a book, yet, unlike a book, and e-book reader is able to contain a ton (literally 1000 pounds worth) of literature, all available at the touch of a button).
The Amazon Kindle is designed to be a premium e-book reader on the market, superior to Sony 's reader in technical specifications and the availability of downloadable content. Given the current lack of fierce competition, Amazon believes that the sooner it gets to market with a quality product, the better the chances the Kindle has as becoming the established standard e-book reader. Even thought Amazon was not a first mover to this market, its business model (sale of e-books online) compliments Kindle and adds a great value by making it a one stop shop for both the e-book reader (Kindle) and all of its compliments (e-books and periodicals)
Even thought paper based books are still the primary source of literature based revenue for Amazon, Amazon is certain that the Kindle as a differentiated product can open up new markets. Amazon is counting on delivering on a different level of satisfaction, and the benefits it provides are functionality and its ability to make reading more convenient than ever. Within a few minutes, entire books can be downloaded from the comfort of your home, or the local bus stop, allowing Amazon to directly service their customers regardless of location on a new device (and therefore revenue
The e-book reader market is a young market experiencing tremendous growth. It is a direct compliment to the fastest growing segment of the published book market, the e-book segment. Major technology companies like Sony are trying to become dominant players in this industry. Sony launched the first e-book reader in the US in 2005, and several other companies followed suit in the two years that followed prior to the Kindle launch. The promise of an e-book reader is to allow users to read books via a hand held device that has font as clear as a book, and is the same weight as a book, yet, unlike a book, and e-book reader is able to contain a ton (literally 1000 pounds worth) of literature, all available at the touch of a button).
The Amazon Kindle is designed to be a premium e-book reader on the market, superior to Sony 's reader in technical specifications and the availability of downloadable content. Given the current lack of fierce competition, Amazon believes that the sooner it gets to market with a quality product, the better the chances the Kindle has as becoming the established standard e-book reader. Even thought Amazon was not a first mover to this market, its business model (sale of e-books online) compliments Kindle and adds a great value by making it a one stop shop for both the e-book reader (Kindle) and all of its compliments (e-books and periodicals)
Even thought paper based books are still the primary source of literature based revenue for Amazon, Amazon is certain that the Kindle as a differentiated product can open up new markets. Amazon is counting on delivering on a different level of satisfaction, and the benefits it provides are functionality and its ability to make reading more convenient than ever. Within a few minutes, entire books can be downloaded from the comfort of your home, or the local bus stop, allowing Amazon to directly service their customers regardless of location on a new device (and therefore revenue
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