Amazon.Com Case Studies
Name: PRASHANTH BALAKRISHNAN
Student ID: 071090070
Course: BIS 541/03 –MANAGING INFORMATION SYSTEMS
Program: CEMBA Commonwealth Executive Master of Business and Administration
TMA 1: “Amazon.com”- A Business History
Tutor: Prasanan P.T. Kannan
Submission Date: 07.March. 2009
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TABLE OF CONTENTS
Chapter Title Page 1.0 Executive Summary 2.0 Problem Statement 1 3.0 Analysis of Causes 3.1 Amazon’s Debt 2-3 3.2 Competition 3-4 3.3 Expansion 4-6
4.0 Decision Criteria and Alternative Solutions 4.1 Reduce expenditure in inventories and better management 7 in supply chain 4.2 Presenting a competitive edge to competitors 7 4.3 Expansion to Asia 8
5. Recommended Solutions 5.1 Technology Integration and R&D 9 5.2 Strategic Cost Analysis 9 5.3 Differentiation 9 5.4 Inventory 10 5.5 Visionary & Informative 10-11 5.6 Keep customers in the loop on everything 11 5.7 Shipping & Delivery 11 5.8 Expansion to Asia Region 11-12 5.9 Word-of mouth advertisement 12 6.0 Expand the product lines 13
6.0 Appendices 14-16 7.0 References 17
Executive Summary The study comprises of Amazon.com which started its history by selling books and now one of the online market leaders globally not only for books but products from various categories. Company started with a mission to be Earth’s most customer centric company. In order to become the largest and convenience online store for all, there are major problems or threat being faced by Amazon.com in succeeding its mission. The major problems are Amazon facing
Student ID: 071090070
Course: BIS 541/03 –MANAGING INFORMATION SYSTEMS
Program: CEMBA Commonwealth Executive Master of Business and Administration
TMA 1: “Amazon.com”- A Business History
Tutor: Prasanan P.T. Kannan
Submission Date: 07.March. 2009
[pic]
TABLE OF CONTENTS
Chapter Title Page 1.0 Executive Summary 2.0 Problem Statement 1 3.0 Analysis of Causes 3.1 Amazon’s Debt 2-3 3.2 Competition 3-4 3.3 Expansion 4-6
4.0 Decision Criteria and Alternative Solutions 4.1 Reduce expenditure in inventories and better management 7 in supply chain 4.2 Presenting a competitive edge to competitors 7 4.3 Expansion to Asia 8
5. Recommended Solutions 5.1 Technology Integration and R&D 9 5.2 Strategic Cost Analysis 9 5.3 Differentiation 9 5.4 Inventory 10 5.5 Visionary & Informative 10-11 5.6 Keep customers in the loop on everything 11 5.7 Shipping & Delivery 11 5.8 Expansion to Asia Region 11-12 5.9 Word-of mouth advertisement 12 6.0 Expand the product lines 13
6.0 Appendices 14-16 7.0 References 17
Executive Summary The study comprises of Amazon.com which started its history by selling books and now one of the online market leaders globally not only for books but products from various categories. Company started with a mission to be Earth’s most customer centric company. In order to become the largest and convenience online store for all, there are major problems or threat being faced by Amazon.com in succeeding its mission. The major problems are Amazon facing
References: 1] Chao Janice C. Rice, Brandi S. Dec 8, 1999 http://www.rhsmith.umd.edu/faculty/jbailey/ents630/amazon.pdf 2] Dustin Nadeau & Donatas Sumyla 3] Clementina Imobhio May 5, 2001 - E-Transaction: Shopping Carts Comparison (Accessed Feb 20, 2009) 4] Paul Larson http://www.fool.com/search/index.aspx?go=1&site=USMF&q=amazon.com (Accessed Feb 16, 2009) 5] Önder Savaş Devrim Dirik. January 9, 2003 – İnformatıon Management (Accessed Feb 16, 2009) 6] Strategic Analysis of Amazon.com (Accessed Feb 19, 2009) 7] www.wikinvest.com/wiki/E-Commerce, (Accessed Feb 20, 2009) 8] www.wikinvest.com/stock/Amazon.com_(AMZN), (Accessed Feb 20, 2009) 9] www.wikinvest.com/stock/Barnes_%26_Noble_(BKS), (Accessed Feb 20, 2009) 10] Sujan Sarkar. April 23, 2007 - Amazon vs. Barnes & Noble: www.santarosa.edu/~ssarkar/cs66sp07/fprj/abn.htm (Accessed Feb 16, 2009) 11] Table 1- Source; www.amazon.com (Investors Relations) (Accessed Feb 17, 2009) 12] Table 2- Source; www.amazon.com (Investors Relations) (Accessed Feb 17, 2009) 13] Table 3; Media Matrix; http://www.comscore.com (Accessed Feb 17, 2009) -----------------------