Amazon Case Study
Discussion Questions
1. In what ways does Bezos’s decision to develop and sell the Kindle and Kindle Fire show systematic and intuitive thinking? By selling the Kindle and the Kindle Fire Amazon.com can generate more money in sales for music, books, movies, etc. They make more selling content for the Kindle and the Kindle Fire than they do on the devices themselves.
Bezos thought the most reasonable thing to sell over the internet was books. The internet offers customers to review the books, or write a book review, and it also offers them to recommend other books and more. Offering Kindle showed an advanced point of view since digitized media is so widespread today. It is also based on a systematized thinking that readers are bored with just plain old books. Developing the Kindle continues to expand book readers interest not only in digitized books, but other features that the Kindle might be able to offer as well.
2. How do you describe the competitive risk in Amazon.com’s environment as Wal-Mart, Barnes and Noble, and other retailers strengthen their online offerings? As the competition increases Amazon.com runs the risk of losing some of their customer base. In 2009 Amazon.com sold copies of George Orwell's 1984 for the Kindle. After discovering that the some of the copies they sold were sold illegally Amazon.com reached out and deleted the illegal copies of 1984 from their customer's Kindles. The customers were not notified before this was done. If you buy a book in print at Barns and Noble no one is going to come into your house and remove the book from your bookshelf.
As long as Amazon continues to focus on increasing selection of products, availability of the products, lowering prices, and providing a great product and/or service are prime foundations of its long-term growth strategy.
3. Amazon is continuously looking for new markets to exploit. As CEO Bezos addresses the strategic opportunity of delivering streaming video, he calls on you for
1. In what ways does Bezos’s decision to develop and sell the Kindle and Kindle Fire show systematic and intuitive thinking? By selling the Kindle and the Kindle Fire Amazon.com can generate more money in sales for music, books, movies, etc. They make more selling content for the Kindle and the Kindle Fire than they do on the devices themselves.
Bezos thought the most reasonable thing to sell over the internet was books. The internet offers customers to review the books, or write a book review, and it also offers them to recommend other books and more. Offering Kindle showed an advanced point of view since digitized media is so widespread today. It is also based on a systematized thinking that readers are bored with just plain old books. Developing the Kindle continues to expand book readers interest not only in digitized books, but other features that the Kindle might be able to offer as well.
2. How do you describe the competitive risk in Amazon.com’s environment as Wal-Mart, Barnes and Noble, and other retailers strengthen their online offerings? As the competition increases Amazon.com runs the risk of losing some of their customer base. In 2009 Amazon.com sold copies of George Orwell's 1984 for the Kindle. After discovering that the some of the copies they sold were sold illegally Amazon.com reached out and deleted the illegal copies of 1984 from their customer's Kindles. The customers were not notified before this was done. If you buy a book in print at Barns and Noble no one is going to come into your house and remove the book from your bookshelf.
As long as Amazon continues to focus on increasing selection of products, availability of the products, lowering prices, and providing a great product and/or service are prime foundations of its long-term growth strategy.
3. Amazon is continuously looking for new markets to exploit. As CEO Bezos addresses the strategic opportunity of delivering streaming video, he calls on you for