Amazon Case Study

Powerful Essays
Case Study
Customer Focus at Amazon.com

Submitted to:
Dr. Josephine Concepcion Mendoza, DBM

Submitted by:
Darla Kricia A. Valerio
Quality in Practice

Customer Focus at Amazon.com

I. Introduction
Amazon.com, Inc. (Amazon.com), incorporated on May 28, 1996, is an e-commerce company. The Company sells a range of products and services through its various owned and affiliated Websites. The Company’s products, offered through consumer-facing Websites, includes merchandise and content that the Company purchase for resale from vendors and those offered by third-party sellers. The Company also manufactures and sells electronic devices. The Company offers services, such as Amazon Web Service (AWS), publishing, digital content subscriptions, advertising, and co-branded credit cards. The Company focuses on selection, price and convenience, through the lowest prices possible on everyday product pricing and shipping offers, including membership in Amazon Prime. The Company designs its Websites to enable millions of products to be sold by the Company and by third parties across various product categories, allowing access to its Websites directly and through its mobile Websites, Kindle devices and apps. The Company has many affiliated Websites, which offers programs that enable sellers to sell their products on its websites and their own branded websites and to fulfill orders through them. The Company also offers programs that allow authors, musicians, filmmakers, app developers, and others to publish and sell content. The North America segment of the Company focuses on retail sales earned through North America-focused Websites. The International segment focuses on the Company’s operations done through its international Websites.

North America

The North America segment of the Company consists of amounts earned from retail sales of consumer products and subscriptions through North America-focused Websites such aswww.amazon.com andwww.amazon.ca and includes amounts earned

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