Amazon Case Study

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Amazon Case Study
Eric Harman
Frostburg State University

Amazon is a true story of how to set up shop inside of a garage and create a company that will revolutionize the retail industry. Jeff Bezos did just that. He started his, 35th ranked Fortune 500 Company in his garage. He created a new media for the world to use to by books. Anyone could order books, and later; CD’s, clothing, electronics, and close to everything that anyone could think of. All at the click of a mouse. One’s order was immediately spent and a couple of days later the item that they ordered would be delivered right to their doorstep. They do not even need to get up. This was very convenient. No longer does someone need to stand in line to check out. No longer does any have to get lost looking for their wanted item. Everything is in front of them on their computer or Amazon’s Kindle fire. Bezos and his fellow executives are great examples of people that work together using both systematic and intuitive thinking. It takes a savvy and well versed individual to make risky decisions to compete with the Apple iPad with their own Kindle Fire. To be intuitive one must be both will to take the occasional risk and be spontaneous. This is where being a seasoned veteran comes in handy. They have already, more than likely, had to deal with a similar decision at some point in their career. They have learned from their successes and failures. This is why they are in the position that they are in. Being able to go out on a hunch or a gut feeling is definitely a part of being an intuitive thinker. Bezos and his board of trusted minds have built an empire for online shopping. The Kindle Fire is just one of the many fruits of their labor. The executives and he also needed to be systematic thinkers. They needed to have facts and data in front of them to make such a huge decision to produce their own tablet, in my opinion. They would have had to figure numbers that they would need in order to compete with



References: Chevalier, J., & Goolsbee, A. (2003, April 1). Measuring prices and price competition online: Amazon and Barnes and Noble. Retrieved September 20, 2014, from http://immagic.com/eLibrary/ARCHIVES/GENERAL/ABF_US/A030416C.pdf Fortune 500: Amazon. (2014, September 19). Retrieved September 19, 2014. http://fortune.com/company/amzn/ Wilkins, D. (2009, August 17). E-Learning 's Long Tail: Leaving Walmart to Buy From Amazon. Retrieved September 20, 2014, from http://m.cedma-europe.org/newsletter articles/eLearning Guild/E-Learnings Long Tail - Leaving Walmart to Buy From Amazon (Aug 09).pdf

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