Amazon Business Practices

Topics: Strategic management,, Amazon Kindle Pages: 4 (1168 words) Published: August 12, 2014
Strategic Research Project for

Strategic Research Project for
Angie Frastru
Business Policy and Strategy
Dr. Courts
December 3, 2012

Strategic Research Project for
This paper provides strategic research for, starting with the vision and mission statements and an external assessment of the competitive forces using the Porter Five Forces model. Also included in this research is an evaluation of the intensive strategies used by Amazon in the areas of market penetration, market and product development. Additionally, a SWOT Analysis is provided with the recommended five-year corporate strategy.

Strategic Research Project for

Amazon. com, an internet merchandise selling giant founded by Jeff Bezos, opened its virtual doors to its online store in July 1995. The company was incorporated in 1994 in the state of Washington and reincorporated in 1996 in Delaware. The Company's principal corporate offices are located in Seattle, Washington. completed its initial public offering in May 1997, and its common stock is listed on the Nasdaq Global Select Market under the symbol AMZN. (Amazon.comFAQ) Mission and Vision Statement

The mission/vision statement of the company is very simple and direct “Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” However it still manages to meet many of the characteristics of an effective mission/vision statement; (1)Customers, it intends to the most customer centric company on earth. (2)Product or services; It is broad and no specific about any particular service or product. (3)Markets; Amazon intends to build a place where people can find anything they want to buy online. (4)It is very brief. The entire statement and vision is summed up in 2 sentences. Overall the company...

References: Amazon 's Competitive Advantage, Growth Opportunities Make It A Buy, (2012, 20 Jul) Seeking
Retrieved from: INC, (2012, 04 Dec) New York Times Online
Retrieved from:
David, F. R. Strategic management concepts (12th ed.), 2009 Upper Saddle River, NJ: Prentice Hall
Johnson, Mark W (2010, 12 April) Amazon 's Smart Innovation Strategy, Bloomberg Businessweek
Retrieved from:
Order It Online, And… Voilà, (2012, 3 December) Wall Street Journal Online
Retrieved from:
SWOT Analysis of Amazon, (2010, 9 September) MBA Lectures
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