amazon business model

Topics: Amazon.com, Supply chain management, Marketing Pages: 4 (486 words) Published: February 20, 2014

Company Overview

Amazon.com, Inc. (NASDAQ: AMZN) is an American-based multinational electronic commerce company. Headquartered ---Seattle, Washington.
America's largest online retailer.
Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online In 1995. It started as an online bookstore. With 2.5 million titles, it became the “Earth’s Biggest Bookstore”.

Mission
To leverage technology and the expertise of our invaluable employees to provide our customers with the best shopping experience on the Internet

Vision
To be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

Values
Customer Obsession
Innovation
Bias for Action
Ownership
High Hiring Bar
Products

Books
Movie, Music and Games
Digital Download
Kindle
Computer And Office
Electronics
Home and garden
Grocery, Health and beauty
Toys, kids and baby
Clothing, Shoes and jewelry
Sports and outdoors
Tools, Auto and industrial

Timeline Amzon.com launch
-1995-

Music&video store launch
-1998-
Planetall,Junglee.com,bookpages.co.in

-1999-
IMDB
3rd party selling
-2003-
CDnow
Partner-toysRU
-2004-
Joyo.com
Amazon publisher
-2005-
Booksurge
Partner-Target
-2006-
Mobipocket
Borders bookstore
-2007-
Shopmob
Amazon auctions
-2008-
DPreview
Kindle launch
-2009-
Abebooks, Audible.com, bookfinder.com
Homegrocer-amazon fresh
-2010-
Zappos, drugstore.com
Carsdirect.com
-2011-
Bookfinder.com,Woot, Quidsi,

-2012-
Kiva systems

Distribution Channel
Digital Distribution Channel

-E-Books-Kindle reader
-AmazonMP3 & Cloud Player
-Instant Video
-Mac Dowloadstore
-AppStore for android
-Amazon Cloud drive
-Amazon Game Studios & Softwares

Brief : On-line...
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