Topics:, Amazon Kindle, Electronic commerce Pages: 9 (2812 words) Published: March 6, 2014 Research
BUS100, inc. ( is an online retailer and a web service provider, which has emerged as a leader in the e-business world. Originally, the company began as a website that sold books at discount prices, now has evolved into a marketplace for the world. Jeff Bezos who is the founder and CEO of wanted a name for his company that began with "A" so that it would appear early in alphabetic order. He began looking through the dictionary and settled on "Amazon" because it was a place that was "exotic and different" and it was the river he considered the biggest in the world, as he hoped his company would be. Since 2000, Amazon's logotype is an arrow leading from A to Z, representing customer satisfaction as the narrow forms a smile. His goal was to have every product in the alphabet. The company is into providing products which includes apparels, auto and industrial items, beauty and health products, electronics, grocery, books, games, jewelry, kids and baby products, movies, music, sports goods, toys, tools and others. In other words, sells everything in certain ways. The company also provides a number of services including home delivery and shipping, credit card and other financial services, website hosting and other web related services. It offers its merchandise through company-owned retail websites. The company, along with its subsidiaries, operates in North America and other international locations: Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and China. It may also launch websites in Netherlands, Sweden, and India. It also provides international shipping to certain countries for some of its products. Jeff Bezos opened the virtual doors of's online store in July 1995. The company was incorporated in 1994 in the state of Washington and reincorporated in 1996 in Delaware. The Company's principal corporate offices are located in Seattle, Washington. Amazon completed its initial public offering in May 1997, and its common stock is listed on the NASDAQ National Market under the ticker symbol AMZN.'s fiscal year is based on the calendar year, and the last day of the fiscal year is December 31. has about 33,700 employees in 2010. Why it's so admired? The Internet retail giant makes a triumphant debut on the list of World’s Most Admired Companies this year. It ranked No. 5 on that list as continued growth, strong sales in the recession, and the early success of the Kindle won Jeff Bezos the respect of our voters. While Amazon doesn't publicly disclose product sales figures, the company claims millions of the electronic media readers have sold, and that it now sells six Kindle e-books for every 10 printed books. That early success will soon be challenged by Apple's forthcoming iPad, of course, but Amazon's innovation and leadership in 2009 were more than enough to win Big Business's high esteem. The Amazon Kindle in a special product by itself. The Amazon Kindle is an e-book reader developed by subsidiary Lab126 which uses wireless connectivity to enable users to shop for, download, browse, and read e-books, newspapers, magazines, blogs, and other digital media. The Kindle hardware devices use an E Ink electronic paper display that shows up to 16 shades of gray minimizes power use and simulates reading on paper. It is more healthy for people’s eyes, that’s the key that to be a competitor with IPAD. The company offers a broad assortment of merchandise ranging from apparels to electronics to grocery. It implements strong marketing strategies and operates customer centric business to maintain its position among the Fortune 500 companies. In addition, its strong sales growth in the fiscal year 2009 represents its sound financial position. Moreover, the company has an opportunity to accelerate its growth through acquisitions and new service...
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