amazing

Good Essays
Scoot
Principle activity: air transportation, equity is fully held by parent company, SIA
4 aircrafts of B777-200, 1 more aircraft for B777-200 and 20 B787 to be added (transferred from SIA)

a. History and management structure of the company
Started services on 4 June 2012
b. Markets (countries and customer groups) served and products & services offered by the company
Low cost mid to long-haul airline, no frills
Market: young and fun
Cheaper by 40% (or so it claims)
2 class:
ScootBiz: inflight entertainment of ipad, meals provided, SATS premier lounge etc etc
Economy:
No in-flight entertainment, but ipad can be rented with additional fees
Meals can be purchased
3 types of seats: Standard economy, Super seats, S-t-r-e-t-c-h
Fly, FlyBag, FlyBagEat
Country
City
Airport
Notes
Ref
Australia
Gold Coast
Gold Coast Airport

Australia
Sydney
Sydney Airport

China
Qingdao
Qingdao Liuting International Airport

China
Shenyang
Shenyang Taoxian International Airport

China
Tianjin
Tianjin Binhai International Airport

China
Nanjing
Nanjing Lukou International Airport

[20]
Hong Kong SAR
Hong Kong
Hong Kong International Airport
Begins 15 November 2013
[21]
Japan
Tokyo
Narita International Airport

Singapore
Singapore
Singapore Changi Airport
Main Hub

South Korea
Seoul
Incheon International Airport

[22]
Taiwan
Taipei
Taiwan Taoyuan International Airport

Thailand
Bangkok
Suvarnabhumi Airport

“Scoot tries to do things differently, to have fun and be a little quirky in everything we do, encapsulated in our unique attitude, Scootitude. It’s reflected in our somewhat risqué and adventurous advertising campaign messages such as ‘WTF’ (Watch The Fare) and ‘7 Inches of Extra Pleasure’ (ScootBiz) campaigns. It’s a message the Scoot team, comprising staff across the organisation, or partners and our agencies, have taken to heart,” added Campbell.

c. Recent performance of the

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