Alzheimer's Association Campaign

Imagine forgetting all your life milestones, all your first times, all your accomplishments, and your love ones’ day by day. Losing yourself as the days go by. The Alzheimer’s Association public service announcement was effective in creating public awareness of a horrendous disease that affects millions of Americans using ethos and logos. Alzheimer’s affects more than 5.1 million Americans and nearly as 44 million people worldwide. “Alzheimer's disease is a progressive, degenerative disorder that attacks the brain's nerve cells, or neurons, resulting in loss of memory, thinking and language skills, and behavioral changes,” (Alzheimer). Alzheimer’s is an illness that develops in individuals as they are aging and the number of cases of individuals developing Alzheimer’s have doubled in recent time. Alzheimer’s attacks the brain in ways the effects how a person lives their daily lives. It prevents people from being independent since it attacks the brain functions and causes them to become forgetful and confuse most of the time. During the early stages of Alzheimer’s individuals forget small things like where they placed something, and in later stages they
The association was established in 1980 have been an outspoken advocate for Alzheimer’s patients and for a further research of the Alzheimer disease to find a cure. The Alzheimer Association mission is “to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health,” (About Us). They push legislators at the state and federal level to get the government involve in the fight against Alzheimer’s. They were even successful in getting the U.S Congress to unanimously enact the National Alzheimer’s Project Act on December 2010 and was enacted by President