Alternate Forms of Tourism
Kylie Toner THMT 2201 Alternate Forms of Tourism
Mount Saint Vincent University
5/8/2009
Infusion Tourism
Table of Contents
Introduction2
Purpose of paper2
Concepts/definitions2
Sustainable tourism3
Background4
Niche Product4
International Efforts4
Product Potential8
Product Proposal8
Potential Products8
Marketing9
Strategy10
Secondary Market10
Challenges11
Conclusion12
References13
Introduction
The purpose of this research paper is to develop the concept of a niche tourism product that may be suitable for marketing in Nova Scotia. The research results presented in this paper are for the course THMT 2201 Alternate Forms of Tourism, at Mount Saint Vincent University. It is a requirement for course completion. Furthermore, this paper’s purpose is to increase student knowledge of niche tourism and the feasibility of its development. The niche product that will be discussed in this research paper is Infusion tourism, the various elements surrounding this concept internationally and locally, as well as whether it could be successful if developed in particular, in the city of Halifax and in the rural area of the Annapolis Valley.
“Tourism is the world 's largest industry. The number of tourists went from 25 million in 1950 up to 702 million in 2000. The tourism growth rate is 4% a year, and could reach 1 billion in 2010 and 1.6 billion in 2020 according to the World Tourism Organisation” (Eveil Network, 2005). In order to help put into perspective the concept of Infusion tourism, it is important to understand Niche tourism as well as its counter-point Mass tourism and how they impact the world. Mass tourism is large scale, traditional tourism that is often perceived as irresponsible tourism due to the reckless consumption of resources involved as well as the negative impacts it has environmentally and socio-culturally. Niche tourism on the other hand is a small specialised sector
Mount Saint Vincent University
5/8/2009
Infusion Tourism
Table of Contents
Introduction2
Purpose of paper2
Concepts/definitions2
Sustainable tourism3
Background4
Niche Product4
International Efforts4
Product Potential8
Product Proposal8
Potential Products8
Marketing9
Strategy10
Secondary Market10
Challenges11
Conclusion12
References13
Introduction
The purpose of this research paper is to develop the concept of a niche tourism product that may be suitable for marketing in Nova Scotia. The research results presented in this paper are for the course THMT 2201 Alternate Forms of Tourism, at Mount Saint Vincent University. It is a requirement for course completion. Furthermore, this paper’s purpose is to increase student knowledge of niche tourism and the feasibility of its development. The niche product that will be discussed in this research paper is Infusion tourism, the various elements surrounding this concept internationally and locally, as well as whether it could be successful if developed in particular, in the city of Halifax and in the rural area of the Annapolis Valley.
“Tourism is the world 's largest industry. The number of tourists went from 25 million in 1950 up to 702 million in 2000. The tourism growth rate is 4% a year, and could reach 1 billion in 2010 and 1.6 billion in 2020 according to the World Tourism Organisation” (Eveil Network, 2005). In order to help put into perspective the concept of Infusion tourism, it is important to understand Niche tourism as well as its counter-point Mass tourism and how they impact the world. Mass tourism is large scale, traditional tourism that is often perceived as irresponsible tourism due to the reckless consumption of resources involved as well as the negative impacts it has environmentally and socio-culturally. Niche tourism on the other hand is a small specialised sector
References: Lecture Notes: Gastronomic Tourism and Niche Tourism About.com, Canada Online, Retrieved May 5th, 2009 from http://canadaonline.about.com/od/customs/a/alcoholsettler.htm Bergkelder, Visiting, Retrieved May 5th, 2009 from http://www.bergkelder.co.za/location.html Cruise Halifax & Port of Halifax, Our Visitors: Statistics ,Retrieved May 4th, 2009 from, http://www.cruisehalifax.ca/our-visitors/statistics.html Eveil Network (2005), Responsible tourism, Retrieved May 6th, 2009 from http://www.eveil-tourisme-responsable.org/uk/tourism-environment.php Garrison Brewing Co Kiuchi Brewery Japan, About us: History, Retrieved May 4th, 2009 from http://www.kodawari.cc/engpage/kodawari/html/index.htm Nova News Net, Deacon J Tempest World Cuisine (2006), About Us, Retrieve on May 3rd, 2009, from http://www.tempest.ca/about.asp The Bar Towel, bar towel on the road: Halifax Nova Scotia, May 4th, 2009, from http://www.bartowel.com/reports/halifax2006.php Valley Wine Tours (2007), Wine Enthusiast Tour, Retrieved May 3rd, 2009, from http://www.valleywinetours.ca/wine-enthusiast-tour.aspx Winery Association of Nova Scotia (2008), Retrieved on May 3rd, 2009, from http://www.winesofnovascotia.ca