Allmylife Summary

The “AllMyLife” item I selected was the “Home Brewing Kit.” When reading the auction from “AllMyLife,” the seller described the auction in a subjective description. The seller used personal experiences to help the reader relate to the product and form a bond with the product. For example in the home brewing kit auction the seller states, “What will you call your first batch? I volunteer to taste it when I come to visit.” (Freyer). The seller continued to talk about personal experiences about the brewing kit and his memories with the kit. Even in the beginning of the auction the seller talks about the name of his first batch of beer he made with the brewing kit.

When searching eBay for a home brewing kit, I noticed the majority of auctions focus on a more objective description, rather than a
The information provided for the auction in “AllMyLife” was more about personal experience than facts and the image that was incorporated with the auction matched the description. Some of the images used on eBay were not properly used in conjunction with the type of description. The majority of the auctions on eBay are objective, so they should have used an image or images that better suited the auction information.

The seller on “AllMyLife” appeals to an audience that is in search of a product that has more meaning and history behind it. For example in the article the seller states, “I will warn you that the first batch usually tastes a little wonky..” (Freyer). On eBay the majority of the auctions appeal to a buyer that needs more specifics rather than the history behind the used product. For example on the home brewing kit auction from eBay, the seller states gives specific information about the kit, “It includes essential brewing tools plus a 7.8 gallon fermenting bucket and 6 gallon glass carboy.”