All Enabled Here Situational Or SWOT Analysis Of PROTON
07/04/2015
All Enabled Here: Situational or SWOT analysis of PROTON
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All Enabled Here
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Saturday, 23 February 2013
Hello all
Situational or SWOT analysis of PROTON
Deals Of The Day
ＷＥＬＣＯＭＥ ＡＬＬ
Situational or SWOT analysis of PROTON
Strengths
The strength of PROTON is its competitively priced products. PROTON companies offered the cars which is available for the lower income people such as
Viva. The price of the product is related goods produced and average income of the people in the countries. Malaysian government support the industry onwards with the vast of nationwide distribution network. PROTON companies had good corporate governance and greatly regarded by many Malaysians as the national car maker. PROTON also had the great performances in management. PROTON had achieved RM100 million in annual sales and it awarded the Quality Management
Excellence Award (QMEA).
12
Ties with other ASEAN markets
Distribution channel
Flexible manufacturing capability and consolidate all models.
Weaknesses
PROTON reputation is poor of the product performance and functionality. Well, due to short history in car making PROTON come out with low quality products.
This could cost PROTON over time and it might jeopardize PROTON reputation.
The products quality always needs to be monitored and assured before it sell to the customers. Other than that, the operational cost and raw material cost such as steel become the most vulnerable to increase the cost.
Beyond that, most of the peoples require for the power window function which are not provides by PROTON to the several cars. PROTON has failed to cooperate with the foreign partner which is no longer a competitive and economically viable entity with current market situation.
The national industry is in decline/decrease
Affected brand image
Inability to introduce new models Opportunities
During the economic downturn, the demand of PROTON cars
All Enabled Here: Situational or SWOT analysis of PROTON
More Next Blog»
Create Blog Sign In
All Enabled Here
Welcome To All Enabled
Saturday, 23 February 2013
Hello all
Situational or SWOT analysis of PROTON
Deals Of The Day
ＷＥＬＣＯＭＥ ＡＬＬ
Situational or SWOT analysis of PROTON
Strengths
The strength of PROTON is its competitively priced products. PROTON companies offered the cars which is available for the lower income people such as
Viva. The price of the product is related goods produced and average income of the people in the countries. Malaysian government support the industry onwards with the vast of nationwide distribution network. PROTON companies had good corporate governance and greatly regarded by many Malaysians as the national car maker. PROTON also had the great performances in management. PROTON had achieved RM100 million in annual sales and it awarded the Quality Management
Excellence Award (QMEA).
12
Ties with other ASEAN markets
Distribution channel
Flexible manufacturing capability and consolidate all models.
Weaknesses
PROTON reputation is poor of the product performance and functionality. Well, due to short history in car making PROTON come out with low quality products.
This could cost PROTON over time and it might jeopardize PROTON reputation.
The products quality always needs to be monitored and assured before it sell to the customers. Other than that, the operational cost and raw material cost such as steel become the most vulnerable to increase the cost.
Beyond that, most of the peoples require for the power window function which are not provides by PROTON to the several cars. PROTON has failed to cooperate with the foreign partner which is no longer a competitive and economically viable entity with current market situation.
The national industry is in decline/decrease
Affected brand image
Inability to introduce new models Opportunities
During the economic downturn, the demand of PROTON cars