Preview

All corporate strategy identifies the set of businesses

Satisfactory Essays
Open Document
Open Document
542 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
All corporate strategy identifies the set of businesses
“All corporate strategy identifies the set of businesses, markets, or industries in which the organization competes and the distribution of resources among those businesses.”(Batemen, T.S & Scott, 2011) The four basic alternatives when using corporate strategy in the planning function of management are concentration, vertical integration, concentric diversification, and, conglomerate diversification. Coca-Cola CEO Neville Isdell retired from Coca-Cola in 2001 after serving 35 years with the company. After leaving Coca-Cola, sales began to drop, high-turn-over rate became the norm, and low morale threatened the company’s future. The board of directors decided to vote on Mr. Isdell to return as CEO hoping to reverse the company’s sluggish performance. Mr. Isdell recognized the need for a new strategy and change, after seeing other competitors like Pepsi diversification into the fast food and snacks industry. In addition, Pepsi expanded into new business with Gatorade and Frito-Lay. The team agreed by using vertical integration strategy, Coca-Cola bought the product vitamin water, in order to dive into the non-carbonated beverage sector market and expand a selection within the industry. New flavored products such as coffee Blak coke and Envigo, a carbonated green tea were added to increase profitability and change in the global market. Coca Cola is trying to control the global market through aggressive strategy and branding campaigns, with its carbonated and non-carbonated beverages.

While other Airlines struggle to maintain profits due to increasing price of oil and gas, Southwest Airlines CEO Gary Kelly has managed to keep the company afloat as one of the most profitable airlines in the country. Although he didn’t want to be a CEO, due to the stress, pressure and anxiety of the position, he turned out to be a very impressive leader and manager. Mr. Kelly always travels at the back of the aircraft, talking to customers and taking notes of their expectations and
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    HMP1 000305944 Task 1 2

    • 4618 Words
    • 12 Pages

    HMP1 000305944 Task 1 2

    Before David Neeleman’s non-compete agreement with Southwest Airlines expired, he envisioned the concept of starting a low-fare airline that would combine common sense, innovation, and technology and bring the humanity back into air travel (Gittel & O’Reilly, 2001). In 1998, JetBlue was born. In order for David to fulfill his goal of a “do-it-right” kind of airline, he needed to recruit superior industry veterans who were willing to start from scratch and place an emphasis on employees and customers. Each of these individuals, from the President, General Counsel, CFO, and the HR director, wanted to create an airline that was fun, had integrity, was safe, and cared for their employees, plus had a passion to get it right (Gittel & O’Reilly, 2001).…

    • 4618 Words
    • 12 Pages
    Better Essays
    Read More
  • Powerful Essays

    Ceo Gary Kelly and What Makes Southwest Airlines so Successful
    • 1462 Words
    • 6 Pages

    Ceo Gary Kelly and What Makes Southwest Airlines so Successful

    CEO Gary Kelly and the employees of Southwest Airlines have fun at work. His skills as an accountant gave him a chance to change how the airline handled the accounting end of business. The corporate culture and core competencies have made Southwest Airlines a front runner in the business.…

    • 1462 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    Gary Kelly High Profile Ceo of Southwest Airlines
    • 1261 Words
    • 6 Pages

    Gary Kelly High Profile Ceo of Southwest Airlines

    Gary Kelly serves as the Chairman of the board, President, and Chief Executive Officer at Southwest Airlines. A 23-year veteran who becomes CEO in 1989, Gary has worked closely with southwest legendary cofounder and Chairman Emeritus Herb Keller and President Emeritus Colleen Barrett to build the nation’s largest airline in terms of passengers and the undisputed Low-Fare Leaders. Gary has received awards and recognitions, including being named one of Business Travel News’ 25 Most Influential Executives of 2004; named a finalist for Texan of the year by Dallas Morning News editor for the year 2005 and many more awards from 2008 to 2010 by Institutional Investors magazine. Gary received a B.B.A. in Accounting from the University of Texas at Austin and is a certified public accountant. He is a member of the Texas Society of CPAs, chairs the McCombs School Advisory Council at the University of Texas at Austin and was recently named to the Lincoln National Corporation’s Board of (Directors.http://www.southwest.com/swamedia/bios/gary_kelly.html)…

    • 1261 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Mkt 500 Assignment 1
    • 1860 Words
    • 8 Pages

    Mkt 500 Assignment 1

    Southwest Airlines was started 45 years ago in 1967 by two entrepreneurs: Herb Keller and Rollin King who had the right vision and culture by which to become successful entrepreneurial leaders. This vision was achieved as Southwest Airlines became the greatest airline in the USA. As a young business in the airlines industry, Southwest Airlines in the initial years confronted very tough situations, and it was due proper planning and with the assistance of its employees that kept Southwest Airlines afloat from sinking. There were already pioneer big companies well established in the airlines industry when Southwest Airlines joined the industry. Some of these companies had a good share of the market and with low over head costs. Such a scenario makes it problematic for a new comer to get a solid footing in the industry. Through these decades, times have been changing and Southwest airline have been changing its waste of operation to keep up with the time. Gould stated, “Core competencies are not constant. They tend to change as the organization changes. Therefore, it’s important that the competencies are flexible and not etched in stone.” (p.5, 2008) The history of the air industry is characterized with very tough competition among companies. Besides, it is even tougher for new companies to enter the industry.…

    • 1860 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Southwest Airlines: Culture and CEO Gary Kelly's Leadership
    • 399 Words
    • 2 Pages

    Southwest Airlines: Culture and CEO Gary Kelly's Leadership

    In this report I am going to talk about Southwest Airlines. I will discuss the culture of Southwest Airlines, and how it is displayed. I will talk about the traits and skills Gary Kelly possesses that make him an effective leader. I will also identify Southwest Airlines core competencies.…

    • 399 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Southwest Airlines and Gary Kelly
    • 1375 Words
    • 6 Pages

    Southwest Airlines and Gary Kelly

    Southwest Airlines would not be the company it is without having a superb leader. It takes a good leader to understand the current economy, market, and internal business to make a company be profitable. As of 2008, the CEO of Southwest Airlines is Gary Kelly. Gary Kelly has been working for the company for the past 23 years. His time spent with the company has given him the edge to understand what the company needs in order to succeed. Gary began his work at Southwest Airlines as a Controller and later on moved up the corporate ladder to become the company’s Chief Financial Officer and Vice President Finance. He was then promoted to Executive Vice President and CFO before being promoted to CEO and Vice Chairman in July 2004. Then in May 2008 Gary was promoted to chairman and President in July 2008 [4].…

    • 1375 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Southwest Airlines Analysis
    • 663 Words
    • 3 Pages

    Southwest Airlines Analysis

    The U.S. airline industry has proven to be one of the least profitable in the entire world. It has been plagued by fierce competition and destructive price wars, extraordinary fixed costs, and heated labor relations. Despite these numerous challenges, Southwest Airlines has been able to stand out from the competition and has established itself as one of the only consistently profitable airlines, with a record of twenty-one straight profitable years and stock earnings that have only been rivaled by Wal-Mart. Southwest’s success can be attributed to a combination of a number of factors, including a strategy that lowers costs for itself and its customers, a liberal and fun focused culture, an extremely motivated and loyal workforce, and a highly coordinated and team oriented system that spans across the company. These four components, and their related elements, fit into the organizational behavior diamond framework to reinforce each other and form the basis of Southwest’s competitive advantage over its rivals.…

    • 663 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    MGT330 Final Paper
    • 2291 Words
    • 10 Pages

    MGT330 Final Paper

    Coca-Cola is one of the world’s biggest and most well-known beverage brands. During its heydays when the company was led by CEO Goizueta, Coca-Cola’s stock was on a steady rise. As late as the 1990s, Coca-Cola Co. was one of the most respected companies in America, a master of brand-building and management in the dawning global era (Carvens & Piercy, 2009). Over the last couple of years, however, Coca-Cola’s stocks have been falling and profits have been decreasing from quarter to quarter.…

    • 2291 Words
    • 10 Pages
    Better Essays
    Read More
  • Powerful Essays

    Southwest Airline
    • 3996 Words
    • 12 Pages

    Southwest Airline

    The current CEO of Southwest Airlines is Gary Kelly and his vision for the company is “to connect people to what important in their lives through friendly, reliable, and low cost air travel”. According to the swamedia.com “Gary is a 27-years Southwest veteran who began his career at Southwest Airlines as Controller, moving up to Chief Financial Officer and Vice President Finance, then Executive Vice President and CFO, before being promoted to CEO and Vice Chairman in July 2004. Gary assumed the roles of Chairman and President in 2008. Prior to joining Southwest Airlines in 1986, Gary was a CPA for Arthur Young & Company in Dallas and Controller for Systems Center, Inc.” Gary has received many awards during his 27 years with the company and twice being named CEO of the year by D CEO…

    • 3996 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Better Essays

    Southwest Airlines Research Paper
    • 2358 Words
    • 10 Pages

    Southwest Airlines Research Paper

    Southwest Airlines was founded more than 36 years ago by Rollin King and Herb Kelleher who decided to create a different type of airline. Rollin King and Herb Kelleher started with the simple idea: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline” (SWA, August 2007, ¶ 1). This is an examination of what sets Southwest Airlines apart from the industry standard…

    • 2358 Words
    • 10 Pages
    Better Essays
    Read More
  • Powerful Essays

    Southwest Airline Strategic Analysis
    • 1382 Words
    • 6 Pages

    Southwest Airline Strategic Analysis

    This analysis is of Southwest Airline’s strategic controls and if those controls coordinate with the organizations current and future strategies. Several factors will be reviewed to see if they are in accordance with the current economical and corporate structures. The structure of the organization, its systems, the employees, and the very culture of Southwest will be reviewed. Once the review is complete, an analysis of whether or not these organizational components fit in with Southwest current strategy. This report hopes to confirm that the current strategy is in line with company policies and will continue to be so in future endeavors.…

    • 1382 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Gary Kelly
    • 853 Words
    • 4 Pages

    Gary Kelly

    Fitzpatrick, Dan.(Feb 20, 2005).Like Southwest 's founder, CEO Gary Kelly likes to mix pleasure with business http://search.proquest.com.ezp-00rrw.lirn.net/docview/461600994/13E380524F9408DA0D7/4?accountid=35996…

    • 853 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    One of the Best Moments in Life Is When I Visited Dominican Republic Last Year.
    • 956 Words
    • 4 Pages

    One of the Best Moments in Life Is When I Visited Dominican Republic Last Year.

    There many reasons why southwest airline is so successful. One of the reasons is a man by the name of Gary Kelly who serves as the Chairman of the Board, President, and Chief Executive Officer at Southwest Airlines. A 22-year Southwest veteran who became CFO in 1989, Gary has worked closely with Southwest's legendary Cofounder and Chairman Emeritus Herb Kelleher and President Emeritus Colleen Barrett to build the nation's fifth-largest airline and the undisputed Low-Fare Leader. Mr. Gary began his career at Southwest Airlines as Controller, moving up to Chief Financial Officer and Vice President Finance, then Executive Vice President and CFO, before being promoted to CEO and Vice Chairman in July 2004. Gary assumed the role of Chairman in May 2008 and President in July 2008. Prior to joining Southwest Airlines in 1986, Gary was a CPA for Arthur Young & Company in Dallas and Controller for Systems Center. After graduation Mr. Kelly chose Arthur Young & Co. Where he was assigned to the Dallas office, a feisty little start-up airline named Southwest. Kelly became familiar with the airline through friends at the firm who handled the account. In 1983, Kelly left Arthur Young to join a start-up computer services company in Dallas as CFO. A few years later, he beat hundreds of competitors for the job of controller at Southwest. Over the years, Kelly has become well-known and well-liked at Southwest's Dallas headquarters. Now, he's turning his attention to the rest of the 33,000 workers scattered around the USA.…

    • 956 Words
    • 4 Pages
    Better Essays
    Read More
  • Best Essays

    Case 1-3 the Coca Cola Co
    • 1710 Words
    • 7 Pages

    Case 1-3 the Coca Cola Co

    The Coca Cola Company was incorporated in 1892 by Asa Candler after purchasing the brand and formula from inventor, John Stith Pemberton, in 1889 (“The Coca-Cola Company”, 2012). Throughout its history the company has focused primarily on carbonated beverages with its flagship product, Coca Cola, developed to become one of the world’s most powerful brands (Abramovitch, 2011). In addition to Coke, the majority of revenues are generated from Diet Coke, Sprite and Fanta. Although they consider themselves the “kings of carbonation” (Cravens, 2009, p. 44, para. 3), in 1960 they began to diversify by purchasing Minute Maid and Belmont Spring Water Co. in addition to merging with Duncan Foods (“The Coca Cola Company”, 2005).…

    • 1710 Words
    • 7 Pages
    Best Essays
    Read More
  • Powerful Essays

    Coca Cola Report
    • 6425 Words
    • 26 Pages

    Coca Cola Report

    We would like to thank our respected teacher Mr. Rashid Saeed for giving us the opportunity to explore our potential and skills and made a Report on “COCA COLA COMPANY”. He has given us thorough knowledge and provides deep and crystal clear understanding about “Strategy Management” because of that I am able to prepare this report.…

    • 6425 Words
    • 26 Pages
    Powerful Essays
    Read More

Related Topics